Filter Results:
(157)
Show Results For
- All HBS Web
(157)
- People (1)
- News (44)
- Research (98)
- Multimedia (1)
- Faculty Publications (50)
Show Results For
- All HBS Web
(157)
- People (1)
- News (44)
- Research (98)
- Multimedia (1)
- Faculty Publications (50)
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The... View Details
Keywords: Robert Bochnak
- Web
Skydeck - Alumni
competitive advantage for VCs Keeping Red Lobster Fresh CEO Kim Lopdrup (MBA 1984) talks about turning around an iconic brand and why sustainability is mission critical for the seafood giant After the Storm... View Details
- 21 Mar 2019
- HBS Case
The Ferrari Way
Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
Ranjay Gulati talks to Tynan about her learning journey, and how she managed the risks of entrepreneurship while aiming to make a lasting impact. Saving BlackBerry: CEO John Chen Explains How to Make the Hard Calls John Chen was hired to save an View Details
Keywords: by Danielle Kost
- Web
HBS - The year in Review
on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
memes in the hands of the crowd. People and brands deliberately feed meme creation by posting iconic moments for the community to play with. Influential dance moves. Users create dance moves to accompany... View Details
Keywords: by John Deighton and Leora Kornfeld
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
talking about enlisting product users, critics, and experts for a fresh view. He says the question for this tension is: “How do you best sequence the knowledge of others inside and outside the organization to solve the right problem with the right solution?” Twitter’s... View Details
Keywords: by Lane Lambert
- 05 Feb 2013
- First Look
First Look: Feb. 5
Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering excellence while conducting business in a legal, transparent, and ethical manner. It was one of the few software companies that recognized... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring... View Details
Keywords: April White
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American View Details
- Web
In the News - Creating Emerging Markets
explore how corruption uniquely affects business in emerging markets, and why it should be addressed by the public and private sectors in their case, “Corruption and Business in Emerging Markets,” and companion video interviews with more than 100 View Details
- Web
Winners & Runners-Up | New Venture Competition
MPH 2024. Play Harken: Runner-Up and Crowd Favorite 2024 New Venture Competition Alumni Track video Play Video duration: 2:04 2024 Alumni New Venture Competition Runner-Up & Crowd Favorite: Harken Harken reimagines joy-inspiring, iconic... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In... View Details
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to... View Details
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
organizations? Khanna: Leaders interviewed for the Emerging Markets project are generally considered to be iconic stewards of their society. They may be great business people, they may be prominent regulators, they may be people who built... View Details
Keywords: by Sean Silverthorne
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion... View Details
- 01 Dec 2022
- News
Full Court Press
vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner... View Details
Keywords: Dan Morrell