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- News (49)
- Research (96)
- Multimedia (1)
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- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
about this financial services company as a safe option. Stephen A. Greyser Richard P. Chapman Professor of Business Administration, Emeritus Almost half of US television households (some 200 million eyeballs) watched a very exciting... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
session was devoted to the topic "Profits for Nonprofits: Challenges of Earning Your Own Way." (Starbuck's CEO Orin Smith addressed a related theme—can for-profit companies integrate non-profit values—in his keynote speech... View Details
Keywords: by Martha Lagace
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
at risk? Alvarez: In the worst shape are the stores that said: I can fix that. Maybe it's not fixable—maybe 80 percent of your products are now going to be sold online or in a digital format, like books. Barnes & Noble and Staples are two View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
protagonist on the precipice of a great crisis: Shackleton marooned on an Antarctic ice floe; Lincoln on the verge of seeing the Union collapse; escaped slave Douglass facing possible capture; Bonhoeffer agonizing over how to counter... View Details
Keywords: Sean Silverthorne
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
attributes such shortcomings to a prevailing "sense of entitlement" that's fostered in part by the absence of competitors. "You could make a good case that the very promise of job security is the first step in destroying it," he writes. Better,... View Details
Keywords: by David Stauffer
- 15 Nov 2011
- First Look
First Look: November 15
sustainability" companies-exhibit fundamentally different characteristics from a matched sample of firms that adopted almost none of these policies- termed "low sustainability" companies. In particular, we find that the boards of directors of these View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
jobs and dignified salaries. As of March 2010, La Fageda has opened up a new production facility to make ice cream in an urban area outside of its well-known agricultural farm. Students are faced with understanding La Fageda's business... View Details
Keywords: Sean Silverthorne