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  • May 1994
  • Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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  • April 1993 (Revised July 1994)
  • Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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  • May 1992 (Revised May 2002)
  • Case

NIKE in Transition (B): Phil Knight Returns

By: Christopher A. Bartlett
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy
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  • November 1985 (Revised June 1986)
  • Case

Pioneer Hi-Bred: The Smart Hybrid

By: Ray A. Goldberg and Janis Lee Gogan
Keywords: Agriculture and Agribusiness Industry
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  • December 1977 (Revised January 1981)
  • Case

Teradyne, Inc.: The Hybrid Circuit Project

By: Benson P. Shapiro
Keywords: Semiconductor Industry
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  • Research Summary

Conceptualizing and measuring environmental sustainability

By: Michael W. Toffel
This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details
  • Research Summary

Hybrid organizing

By: Julie Battilana

While historically the commercial and social sectors have evolved on fairly separate tracks, over the last 30 years we have witnessed a blurring of the boundaries between these two sectors. In an effort to account for this transition, Professor Battilana’s second... View Details

  • Forthcoming
  • Article

Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment

By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann
This paper reports causal evidence on how the extent of hybrid work—the number of days worked from home relative to days worked from office—affects employee attitudes and performance. Workers who spent around two days in the office each week on average self-reported... View Details
Keywords: Attitudes; Performance Consistency; Employees; Work-Life Balance
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  • Research Summary

Managing the Advantages and Tradeoffs of Collaborative Structures

By: Ethan S. Bernstein

To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management
  • Teaching Interest

Overview

By: Gerald C. Chertavian
I am currently teaching Social Entrepreneurship and Systems Change (SESC) as a 2nd year Elective Course. The premise of the course is that social entrepreneurs don’t just build organizations, they change systems. The course explores the frameworks, tools, mindsets,... View Details
Keywords: Social Impact; Systems Change; Social Entrepreneurship; Environmental Sustainability; Housing; Climate Change; Entrepreneurship; Food; Governance; Leadership; Measurement and Metrics; Social Enterprise; System; Africa; Asia; Europe; Latin America; North and Central America; South America
  • Research Summary

Overview

By: Ashley V. Whillans
Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
  • Research Summary

Overview

By: Boris Vallee
Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
  • Research Summary

Research overview

By: Julie Battilana

How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details

  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

  • Teaching Interest

Social Entrepreneurship and Innovation

By: Brian L. Trelstad
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
  • Research Summary

The Unexpected Effects of Workplace Connectivity

By: Ethan S. Bernstein

While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication

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