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  • All HBS Web  (7,052)
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  • All HBS Web  (7,052)
    • People  (15)
    • News  (1,983)
    • Research  (4,283)
    • Events  (45)
    • Multimedia  (116)
  • Faculty Publications  (3,231)
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  • March 2013
  • Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Keywords: Customers; Advertising
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
  • 01 Jun 2017
  • News

Why Finance Needs More Humanity

  • February 1996
  • Case

TRW's Information Services Division: Strategic Human Resource Management

By: Michael Beer and Gregory C. Rogers
Looks at a change effort initiated by a human resources manager within a division of TRW. The effort utilizes a change process to try to deal with some of the division's issues around organizational effectiveness, especially that of a long-term strategy. In so doing,... View Details
Keywords: Human Resources; Change Management; Organizational Change and Adaptation; Managerial Roles; Strategy; Problems and Challenges
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Beer, Michael, and Gregory C. Rogers. "TRW's Information Services Division: Strategic Human Resource Management." Harvard Business School Case 496-003, February 1996.
  • November 2006 (Revised January 2007)
  • Case

Habitat for Humanity International in South Africa

By: Nicolas P. Retsinas, Arthur I Segel and Nelson Hioe
In March 2006, Larry English, Director of Program Design and Innovation for Habitat for Humanity International Africa and the Middle East, was reflecting on a large development project in Durbin that had stalled. Notwithstanding global attention led by former President... View Details
Keywords: Partners and Partnerships; Investment; Innovation Strategy; Emerging Markets; Social Entrepreneurship; Poverty; Property; Projects; South Africa; Middle East
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Retsinas, Nicolas P., Arthur I Segel, and Nelson Hioe. "Habitat for Humanity International in South Africa." Harvard Business School Case 207-016, November 2006. (Revised January 2007.)
  • 04 May 2021
  • News

Best Buy: How Human Connection Saved a Failing Retailer

  • 26 Apr 2008
  • HBS Conference

Business and Human Rights Conference

    Advertising's New Medium: Human Experience

    Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

    • April 1985
    • Article

    Managing the Human Side of Change

    By: R. M. Kanter
    Keywords: Management; Change
    Citation
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    Kanter, R. M. "Managing the Human Side of Change." Management Review (April 1985): 52–56. (Reprinted in Readings in Management, edited by P. DuBose. Englewood Cliffs, N.J.: Prentice-Hall, 1989. Other reprintings on request.)
    • June 1991 (Revised March 1995)
    • Case

    Becton Dickinson (D): Strategic Human Resource Management Profiling

    By: Michael Beer
    Describes a strategic human resource management process applied at the business unit and corporate level. The purpose of the process is to provide a means for aligning human resource management policies and practices with strategy and to hold managers accountable for... View Details
    Keywords: Change Management; Human Resources; Business or Company Management; Strategic Planning; Corporate Strategy; Health Industry
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    Beer, Michael. "Becton Dickinson (D): Strategic Human Resource Management Profiling." Harvard Business School Case 491-155, June 1991. (Revised March 1995.)
    • 21 Jul 2009
    • Research Event

    Business Summit: Managing Human Capital—Global Trends and Challenges

    President, CatalystJack Shonkoff, Julius B. Richmond FAMRI Professor of Child Health and Development Director Center on the Developing Child, Harvard UniversityJide Zeitlin, President, The Keffi Group According to the panelists, globalization takes place through a... View Details
    Keywords: Re: David A. Thomas

      Trading on Talent: Human Capital and Firm Performance

      How does a firm's human capital impact financial performance? By directly observing the employment and education trajectories of a significant proportion of U.S. public company employees from 1990 to the present, we explore the relationship between performance and two... View Details
      • August 2009 (Revised February 2011)
      • Background Note

      Managing Individual Human Capital: Research Resources

      By: Boris Groysberg and Emilie Codega
      This technical note provides a list of library resources for researching executives and a bibliography of books on managing one's own career. View Details
      Keywords: Human Resources; Human Capital; Leadership; Managerial Roles; Personal Development and Career; Research
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      Groysberg, Boris, and Emilie Codega. "Managing Individual Human Capital: Research Resources." Harvard Business School Background Note 410-046, August 2009. (Revised February 2011.)
      • 2004
      • Chapter

      Rooting Marketing Strategy in Human Universals

      By: Luc Wathieu, Yu Ivory Liu and Gerald Zaltman
      Keywords: Marketing Strategy; Human Needs
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      Wathieu, Luc, Yu Ivory Liu, and Gerald Zaltman. "Rooting Marketing Strategy in Human Universals." Chap. 4 in The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
      • August 2017 (Revised July 2019)
      • Case

      GROW: Using Artificial Intelligence to Screen Human Intelligence

      By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
      Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
      Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
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      Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
      • October 2005 (Revised October 2006)
      • Supplement

      Infosys (B): Strategic Human Resource Management

      By: Thomas J. DeLong and Jaya Tandon
      Keywords: Human Resources; Information Technology Industry
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      DeLong, Thomas J., and Jaya Tandon. "Infosys (B): Strategic Human Resource Management." Harvard Business School Supplement 406-011, October 2005. (Revised October 2006.)
      • 01 Dec 2017
      • News

      Ask the Expert: Human Intelligence

      illustration by Taylor Callery illustration by Taylor Callery Artificial intelligence is not a replacement for the human brain. At least not yet. “That is decades away,” says Rudina Seseri (MBA 2005), answering one of the most common... View Details
      Keywords: April White
      • 2022
      • Article

      Towards Robust Off-Policy Evaluation via Human Inputs

      By: Harvineet Singh, Shalmali Joshi, Finale Doshi-Velez and Himabindu Lakkaraju
      Off-policy Evaluation (OPE) methods are crucial tools for evaluating policies in high-stakes domains such as healthcare, where direct deployment is often infeasible, unethical, or expensive. When deployment environments are expected to undergo changes (that is, dataset... View Details
      Keywords: Analytics and Data Science; Research
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      Singh, Harvineet, Shalmali Joshi, Finale Doshi-Velez, and Himabindu Lakkaraju. "Towards Robust Off-Policy Evaluation via Human Inputs." Proceedings of the AAAI/ACM Conference on Artificial Intelligence, Ethics, and Society (2022): 686–699.
      • October 2007 (Revised December 2008)
      • Case

      The Royal Bank of Scotland Group: The Human Capital Strategy

      By: Boris Groysberg and Eliot Sherman
      Describes the development and implementation of one of the world's most advanced human resource management support systems. The Royal Bank of Scotland Group is a global banking leader that began implementing a strategy for measuring the impact of human capital on... View Details
      Keywords: Financial Management; Human Resources; Human Capital; Management Systems; Measurement and Metrics; Performance Effectiveness; Strategy; Information Technology; Banking Industry
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      Groysberg, Boris, and Eliot Sherman. "The Royal Bank of Scotland Group: The Human Capital Strategy." Harvard Business School Case 408-060, October 2007. (Revised December 2008.)
      • 1985
      • Chapter

      Corporatewide Transformations in Human Resource Management

      By: Michael Beer and Bert Spector
      Citation
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      Beer, Michael, and Bert Spector. "Corporatewide Transformations in Human Resource Management." In HRM Trends and Challenges, edited by Richard E. Walton and Paul Lawrence. Boston: Harvard Business School Press, 1985.
      • 26 Jan 2012
      • News

      The Human Cost of Kodak's Bankruptcy

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