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Show Results For
- All HBS Web
(3,206)
- People (17)
- News (1,052)
- Research (1,670)
- Events (3)
- Multimedia (3)
- Faculty Publications (649)
- December 1987 (Revised September 1995)
- Case
IDS Financial Services
Scarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for... View Details
Keywords: Marketing Strategy; Salesforce Management; Performance Improvement; Financial Services Industry
Bonoma, Thomas V., and Minette E. Drumwright. "IDS Financial Services." Harvard Business School Case 588-044, December 1987. (Revised September 1995.)
- 10 Feb 2016
- News
Helping Young African MBAs Go Home
listed.” The group also helps would-be business students apply to American schools. “Part of what we do is purely applications, helping to improve representation of Africans in business school,” Igun says. “When we started the MBA... View Details
- 31 Mar 2022
- Op-Ed
Navigating the ‘Bermuda Triangle’ in Professional Services
easy. Small firms operate informally. Continuing an informal approach to management strains performance as a firm grows. Costs begin to increase and errors in operations and service delivery begin to cumulate. Formal systems and processes... View Details
Keywords: by Ashish Nanda
- February 2025
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
- July 2003 (Revised October 2018)
- Case
Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
to improved efficiency and productivity. Yet you write that there are dangers in overdoing it. How so? Schlesinger: Technology can be used effectively to replace low-contact service work. But when Starbucks... View Details
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
recovery and health maintenance plans. “Much of my job is to educate health care decision-makers about the importance of food in improving patient outcomes.” A “first-class Girl Scout” growing up, with parents who emphasized the... View Details
- 13 Jul 2011
- Research & Ideas
Experimental Researcher Helps Improve Health Care in Zambia
Sometimes big ideas start with small experiments. That's been the experience of Harvard Business School professor Nava Ashraf, whose experimental approach to research in developing countries has produced insights that have influenced government policies. Ashraf, an... View Details
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- February 2022 (Revised February 2024)
- Case
Sekisui House and the In-Home Early Detection Platform
By: John D. Macomber and Akiko Kanno
To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details
Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
Macomber, John D., and Akiko Kanno. "Sekisui House and the In-Home Early Detection Platform." Harvard Business School Case 222-070, February 2022. (Revised February 2024.)
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Service Industry; United Kingdom
Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
supporting business school applications, helping improve representation of Africans in business school,” Igun says. “When we started the MBA mentorship program, the first year it was just us and our friends doing the mentoring. We have... View Details
Keywords: Constantine von Hoffman
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in... View Details
Keywords: by John Quelch
- Jul 29 2015
- Testimonial
Developing a Service Firm's Greatest Asset
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
low cost or a business providing goods or services that end or reduce respiratory ailments. Bringing together public healthcare and market forces "could have huge impact," says Chu. That feeling was underscored by Chu's own... View Details
- Web
News - Research Computing Services
cluster, to the MariaDB server, and to the Globus data transfer nodes. These changes ensure the safety and stability of our environment. A storage array volume snapshot will be made for the MariaDB server. We thank you for your anticipated cooperation as we make View Details
- 2023
- Working Paper
Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management
By: Robyn C. Meeks, Jacquelyn Pless and Zhenxuan Wang
This paper examines how digitalization impacts public service provision through a study of the U.S. power sector. We exploit the staggered timing of electric utilities’ investments in “smart” meters and find that electricity losses per unit sold decrease by 3.6%. This... View Details
Keywords: Electric Utility; Energy Management; Smart Meters; Energy; Climate Change; State Ownership; Private Ownership; Technology Adoption; Energy Industry; Utilities Industry; United States
Meeks, Robyn C., Jacquelyn Pless, and Zhenxuan Wang. "Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management." MIT CEEPR Working Paper Series, No. 2023-22, December 2023.
- 18 Sep 2000
- Research & Ideas
Getting It Done: Improving Nonprofit Performance
Whereas the for-profit capital markets provide transparent objective criteria for making early- and later-stage investment decisions, balance risks with return, and create a "performance-driving cycle" by rewarding improvements in the top... View Details
Keywords: by James E. Aisner
- 01 Dec 2017
- News
In Service of Others
Armed Services can add to—and gain from—the HBS experience. To encourage more veterans to apply to HBS, he recently funded an MBA pilot program that waives the application fee for anyone who has served in the US military. “Our military... View Details