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  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

example, those with a talented director or well-known actor) also receive more advertising. In this study, we use data on a movie's stock price as it trades on the Hollywood Stock Exchange, a popular online market simulation, to study the... View Details
Keywords: Martha Lagace
  • 22 Dec 2015
  • First Look

December 22, 2015

1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in the realm of colored stones. Known as the designer for royalty and... View Details
Keywords: Carmen Nobel
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

9.88 in 1988 to 36. In January 2003 the stock price rose to 71.23. Reflecting on how they handled the crisis, Cronk said, "It was a common trust and of sharing the facts—openness we weren't sugarcoating anything, putting a Hollywood... View Details
Keywords: by Martha Lagace
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

functionality and status. Cultural exchanges. While advertising has always been part of popular culture, technology has increased the rate of exchange and competition for buzz. In addition to Dove's campaign, Deighton cites BMW's initiative to hire View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

boxes on the way to promotion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/418031-PDF-ENG Harvard Business School Case 518-042 LeBron James: Building a Hollywood Empire It is June 2016. Superstar basketball player LeBron... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

shared #MeToo stories of abuse after Hollywood producer Harvey Weinstein was accused of sexual assault in October 2017. “With the Weinstein story, a dam broke,” says Colleen Ammerman, director of Harvard Business School’s Gender... View Details
Keywords: by Dina Gerdeman
  • 03 Mar 2015
  • First Look

First Look: March 3

of the happiest countries in spite of a tumultuous history, low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and Hollywood screenwriters to leading... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2018
  • First Look

January 30, 2018

case also explores the huge success of Kapoor’s films in the Soviet Union and elsewhere in the Communist world. During the postwar decades there were two global worlds. In the Western world, Hollywood provided a stream of cinematic... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

little bit like the movie business. In years when you have Lord of the Rings, life is wonderful. But in years when you have Hollywood Cop, it's miserable. In the years in which Apple has missed or hasn't had hit products, life has been... View Details
Keywords: by Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Sherry Lansing—Producing Social Change Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/308036 Harvard Business... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the capability for doing the VFX work. The... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson... View Details
Keywords: Sean Silverthorne

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