Heavy Industry - Publications - Faculty & Research

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

Citation

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26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

minimizing the number of deaths versus refraining from murder; actively killing one person or passively watching five die. A twist examines whether a protagonist would choose to push a person heavy enough to stop the train into the... View Details

Keywords: by Tom Quinn; Auto; Technology

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

tried installing video terminals in one of its restaurants to allow patrons to place their own orders. Younger customers loved them, but older people preferred to talk with human attendants. I recently tested an on-line banking system and found that View Details

Keywords: by Raymond Burke; Retail

Article

Business Investment in Education in Emerging Markets Since the 1960s

By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj

This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details

Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya

Citation

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18 Mar 2024
Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details

Keywords: by Desmond Dodd; Energy; Utilities

14 Jun 2023
Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

how external factors impact the company and leverage this knowledge to create strategy. LTL specialists are transactional leaders. Individual contributors or managers here handle task heavy processes and systems that are primarily inward... View Details

Keywords: by Hise Gibson

09 Dec 2002
Research & Ideas

Unilever—A Case Study

lower financial returns than their domestic equivalents in the United States. 9 One explanation for this phenomenon might be transfer pricing, but this has proved hard to verify empirically. The industry mix is another possibility, but... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

medical care, defense, education and so on guarantees that fewer taxpayer dollars and government resources will be available for other initiatives. It may also mean that the national debt will increase, imposing a heavy burden on future... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

03 Oct 2005
Research & Ideas

The Truck Driver Who Reinvented Shipping

Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable, and cost effective approach to... View Details

Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

romantic, but that’s what happened. Gerdeman: You say the development of the steam engine in 1760 not only launched the Industrial Revolution and changed how people worked, but also transformed the concept of the family. How did it create... View Details

Keywords: by Dina Gerdeman

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market expansion ahead as more states... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the industry's best managed company... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

economy characterized by high growth, increased employment, and low inflation. It was supposedly driven by the productivity gains of an economy based less on heavy industry and more on service, as well as... View Details

Keywords: by James Heskett

16 Apr 2001
Research & Ideas

Strategy and the Internet

If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from the pack—to be more profitable than the average performer.... View Details

Keywords: by Michael E. Porter

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details

Keywords: by Sean Silverthorne

03 Apr 2012
First Look

First Look: April 3

weaknesses within Citi began to emerge. In addition to missing the coming of the real estate crisis, Citi had had poorly managed internal operations, overvalued acquisitions, and grown heavy from organizational excess. The poor management... View Details

Keywords: Carmen Nobel

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

business and its potential to a candidate during the final closing stages. More than 100 employees. Let go! If a company lacks clear guidelines at this point, which manifests as bad culture or heavy voluntary or involuntary attrition,... View Details

Keywords: by Julia Austin

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details

Keywords: by Lane Lambert

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

unprecedented to have a large cohort of people all over the world start working remotely at the same moment. The only parallel I can think of is from World War II, when waves of women entered heavy manufacturing for the first time. This... View Details