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September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

December 2022
Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

By: Stefan Dimitriadis and Rembrand Koning

Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details

Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

healthcare. As a joint endeavor, Project Antares was born from conversations between Chu, the School of Public Health's Barry Bloom, who is dean of the faculty, and David Bloom (not related), a professor of population View Details

Keywords: by Martha Lagace; Health

01 Apr 2020
News

Coronavirus Is Putting Corporate Social Responsibility to the Test

01 Dec 2013
News

Curing Health Care

start-up approach applicable to the health care sector? For heavily regulated drugs, diagnostics, and devices, a 'launch early and often' strategy simply isn't possible,... View Details

Keywords: Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services

13 Mar 2025
Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

lasting impact in health care. As a physician anesthesiologist and pharmacist, I had spent years advocating for access to care, navigating complex health care systems, View Details

2023
Article

Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma

By: Nazlı Sönmez, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell and Kamalini Ramdas

In Shared Medical Appointments (SMAs), patients with similar conditions meet the physician together and each receives one-on-one attention. SMAs can improve outcomes and physician productivity. Yet privacy concerns have stymied adoption. In physician-deprived nations,... View Details

Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; India

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2006
Working Paper

Male Circumcision and AIDS: The Macroeconomic Impact of a Health Crisis

By: Amrita Ahuja, Brian Wendell and Eric D. Werker

Theories abound on the potential macroeconomic impact of AIDS in Africa, yet there have been surprisingly few empirical studies to test the mixed theoretical predictions. In this paper, we examine the impact of the AIDS epidemic on African nations through 2005 using... View Details

Keywords: Macroeconomics; Health Disorders; Welfare or Wellbeing; Poverty; Research; Education; Nutrition; Risk Management; Africa

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10 Aug 2021
Blog Post

Meet the Health & Wellness Club

and hope to engage with a variety of business leaders, entrepreneurs, customers, and practitioners. We want to question assumptions, test theories, View Details

Keywords: Health Care; Health Care; Health Care

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

An acclaimed author and expert on the development and commercialization of technological and business innovation, HBS professor Clayton Christensen has written a new book aimed... View Details

Keywords: by Deborah Blagg; Health

April 2022
Teaching Note

CVS Health: Prescription for Transformation

By: Rosabeth Moss Kanter and Catarina Martinez

In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant). The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a... View Details

Keywords: Health; COVID-19 Pandemic; Primary Care; Leadership; Change Management; Women Executives; Retail; Pharmacy; Pharmacy Benefit Manager; Clinical Trials; Vaccination; Acquisition; Innovation and Invention; Transformation; Health Industry; Health Industry; Health Industry; United States

01 Nov 2006
Working Paper Summaries

Male Circumcision and AIDS: The Macroeconomic Impact of a Health Crisis

Keywords: by Eric D. Werker, Amrita Ahuja & Brian Wendell

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

2020
Book

The Power of Experiments: Decision-Making in a Data-Driven World

By: Michael Luca and Max H. Bazerman

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an... View Details

Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Analytics and Data Science; Management Analysis, Tools, and Techniques

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Web

Research - Health Care

organizations should... October 2024 Article Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial... View Details

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

launched while in school. Elektra Labs is a digital health platform that enables people to participate in digital health research from the comfort of their own homes. Our first View Details

Keywords: Health Care; Health Care

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry