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Publications

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      • Faculty Publications  (98)

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      • August 2003 (Revised August 2006)
      • Case

      New Sector Alliance (A): An Entry into Health Care?

      By: Regina E. Herzlinger, Stacy Smollin Schwartz and Jeffrey Cronin
      Describes the structure of the U.S. health care system and presents a study of a nonprofit consulting firm that hopes to enter the health care system. Includes descriptions of hospitals, doctors, insurers, medical technology providers, medical devices, pharmaceuticals,... View Details
      Keywords: Health; Health Care and Treatment; Health Disorders; Nonprofit Organizations; Health Industry; United States
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      Herzlinger, Regina E., Stacy Smollin Schwartz, and Jeffrey Cronin. "New Sector Alliance (A): An Entry into Health Care?" Harvard Business School Case 304-004, August 2003. (Revised August 2006.)
      • June 2003 (Revised March 2008)
      • Case

      Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene

      By: Regina E. Herzlinger and Marc Aquino
      Personalized medicine requires the identification of mutated genes. Schering-Plough's search for the one related to asthma requires finding families with the disease. Examines the industry that helps conduct such research, including contract research organizations. View Details
      Keywords: Health Disorders; Research and Development; Genetics; Biotechnology Industry; Pharmaceutical Industry
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      Herzlinger, Regina E., and Marc Aquino. "Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene." Harvard Business School Case 303-044, June 2003. (Revised March 2008.)
      • March 2003
      • Article

      Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State

      By: David M. Cutler and Robert S. Huckman
      A puzzling feature of many medical innovations is that they simultaneously appear to reduce unit costs and increase total costs. We consider this phenomenon by examining the diffusion of percutaneous transluminal coronary angioplasty (PTCA)—a treatment for coronary... View Details
      Keywords: Innovation and Invention; Cost; Health Care and Treatment; Health Disorders; Performance Improvement; Product; New York (state, US)
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      Cutler, David M., and Robert S. Huckman. "Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State." Journal of Health Economics 22, no. 2 (March 2003): 187–217.
      • 2002
      • Chapter

      Cross Sector Collaboration: Lessons from the International Trachoma Initiative

      By: Diana Barrett, James E. Austin and Sheila McCarthy
      Keywords: Health Disorders; Health Care and Treatment; Public Sector; Private Sector; Business and Government Relations; International Relations; Health Industry
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      Barrett, Diana, James E. Austin, and Sheila McCarthy. "Cross Sector Collaboration: Lessons from the International Trachoma Initiative." In Public-Private Partnerships for Public Health, edited by Michael R. Reich.Harvard Series on Population and International Health. Harvard University Press, 2002.
      • January 2001
      • Case

      Merck Global Health Initiatives (A)

      By: James E. Austin, Diana Barrett and James Weber
      The case series focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation,... View Details
      Keywords: Programs; Philanthropy and Charitable Giving; Health Disorders; Health Care and Treatment; Private Sector; Public Sector; Alliances; Problems and Challenges; Pharmaceutical Industry; Botswana
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      Austin, James E., Diana Barrett, and James Weber. "Merck Global Health Initiatives (A)." Harvard Business School Case 301-088, January 2001.
      • January 2001
      • Case

      Merck Global Health Initiatives (B): Botswana

      By: James E. Austin, Diana Barrett and James Weber
      The case series focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation,... View Details
      Keywords: Health Disorders; Health Care and Treatment; Private Sector; Public Sector; Alliances; Problems and Challenges; Africa; Botswana
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      Austin, James E., Diana Barrett, and James Weber. "Merck Global Health Initiatives (B): Botswana." Harvard Business School Case 301-089, January 2001.
      • November 1994
      • Case

      Dow Corning and the Breast Implant Controversy (A)

      By: Willis M. Emmons III, Monica Brand and Greg Keller
      In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
      Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Health Industry
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      Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (A)." Harvard Business School Case 795-047, November 1994.
      • December 1993 (Revised November 2009)
      • Case

      Manville Corporation Fiber Glass Group (A)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Industrial Products Industry
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      Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
      • September 1993 (Revised November 1993)
      • Supplement

      Partnership for a Drug-Free America (B)

      By: V. Kasturi Rangan, Diana Chapman Walsh, Barbara Moeykens and Rima E. Rudd
      Keywords: Health Disorders; Advertising Campaigns
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      Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029, September 1993. (Revised November 1993.)
      • November 1992 (Revised June 1993)
      • Case

      The Advertising Council Teen Alcoholism Campaign: Research and Strategy

      By: V. Kasturi Rangan and Jayne D. Kramer
      Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues
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      Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)
      • May 1992
      • Teaching Note

      Jim Sawyer (A), (B), and (C), Teaching Note

      By: Joseph L. Badaracco Jr.
      Teaching Note for (9-383-029), (9-383-030), and (9-383-031). View Details
      Keywords: Health Disorders; Employees
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      Badaracco, Joseph L., Jr. "Jim Sawyer (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 392-144, May 1992.
      • April 1991 (Revised November 1997)
      • Case

      Levi Strauss & Co. and the AIDS Crisis

      By: Richard S. Tedlow
      Keywords: Health Disorders; Employee Relationship Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry
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      Tedlow, Richard S. "Levi Strauss & Co. and the AIDS Crisis." Harvard Business School Case 391-198, April 1991. (Revised November 1997.)
      • February 1991 (Revised April 1992)
      • Teaching Note

      New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106). View Details
      Keywords: Health Disorders; Advertising Campaigns; Advertising Industry
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      Rangan, V. Kasturi. "New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note." Harvard Business School Teaching Note 591-095, February 1991. (Revised April 1992.)
      • April 1990 (Revised April 1992)
      • Supplement

      Ad Council's AIDS Campaign (B): Program Adoption

      By: V. Kasturi Rangan and Janet Montgomery
      The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
      Keywords: Health Disorders; Advertising Campaigns; Advertising Industry
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      Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (B): Program Adoption." Harvard Business School Supplement 590-106, April 1990. (Revised April 1992.)
      • March 1990 (Revised March 1992)
      • Supplement

      New York Against AIDS (B): Backlash to the Advertising Campaign

      By: V. Kasturi Rangan and Sohel Karim
      Provides a follow-up to the (A) case. View Details
      Keywords: Health Disorders; Advertising Campaigns; New York (city, NY)
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      Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)
      • January 1990
      • Case

      No Smoking Story

      By: Stephen A. Greyser, Roy V. Eales and Norman Klein
      Keywords: Health Disorders
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      Greyser, Stephen A., Roy V. Eales, and Norman Klein. "No Smoking Story." Harvard Business School Case 590-048, January 1990.
      • April 1989 (Revised January 1994)
      • Case

      Novo Industri

      By: Michael E. Porter and Michael J. Enright
      Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
      Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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      Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
      • Forthcoming
      • Article

      Achieving Epilepsy Care for All: Ecosystem-Based Transformation

      By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
      Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
      Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
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      Gallani, Susanna, Bernice Martin Lee, and Lidia M. V. R. Moura. "Achieving Epilepsy Care for All: Ecosystem-Based Transformation." Epilepsia (forthcoming). (Pre-published online April 4, 2025.)
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