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(19,210)
- People (20)
- News (8,996)
- Research (4,064)
- Events (237)
- Multimedia (1,552)
- Faculty Publications (1,775)
Show Results For
- All HBS Web
(19,210)
- People (20)
- News (8,996)
- Research (4,064)
- Events (237)
- Multimedia (1,552)
- Faculty Publications (1,775)
Sort by
- 2019
- Chapter
Pathways to Leadership: Black Graduates of Harvard Business School
By: Anthony J. Mayo and Laura Morgan Roberts
In chapter 3, “Pathways to Leadership,” Anthony J. Mayo and Laura Morgan Roberts present a portrait of the backgrounds, experiences, and perspectives of black alumni of the HBS MBA program. With this study, HBS has allowed itself to be exposed in a way that other... View Details
Mayo, Anthony J., and Laura Morgan Roberts. "Pathways to Leadership: Black Graduates of Harvard Business School." Chap. 3 in Race, Work, and Leadership: New Perspectives on the Black Experience, edited by Laura Morgan Roberts, Anthony J. Mayo, and David A. Thomas, 41–72. Boston, MA: Harvard Business Review Press, 2019.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
By: Dennis Campbell
Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Be a Customer
By: John A. Quelch
Quelch, John A. "How to Be a Customer." Harvard Business Online—Marketing Know:How (blog). September 18, 2007. http://hbswk.hbs.edu/item/how-to-be-a-customer.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Brand China Can Succeed
By: John A. Quelch
Quelch, John A. "How Brand China Can Succeed." Harvard Business Online—Marketing Know:How (blog). September 12, 2007. http://hbswk.hbs.edu/item/how-brand-china-can-succeed.
- September 2016
- Supplement
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark N. Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
- December 2016
- Article
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Management Science 62, no. 12 (December 2016): 3412–3427.
- 2015
- Working Paper
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
- 2014
- Chapter
Business History and the Impact of MNEs on Host Economies
By: Geoffrey Jones
Business history has long been recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details
Keywords: Multinational; International Business; Business History; Culture; Globalization; History; Africa; Asia; Europe; Latin America; North and Central America
Jones, Geoffrey. "Business History and the Impact of MNEs on Host Economies." In Multidisciplinary Insights from New AIB Fellows. Vol. 16, edited by Jean J. Boddewyn, 177–198. Research in Global Strategic Management. Bingley, UK: Emerald Group Publishing, 2014.
- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- January 1993 (Revised October 1994)
- Case
Harvard Business School: Strategies from Inception Through World War II
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. "Harvard Business School: Strategies from Inception Through World War II." Harvard Business School Case 393-102, January 1993. (Revised October 1994.)
- 04 Jun 2019
- Working Paper Summaries
Political Influence and Merger Antitrust Reviews
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How to Value the Advertising-Supported Internet
By: John A. Quelch
Quelch, John A. "How to Value the Advertising-Supported Internet." Harvard Business Online—Marketing Know:How (blog). June 29, 2009. https://hbr.org/2009/06/how-to-value-the-advertisingsu/.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Market in a Recession
By: John A. Quelch
Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Build A Global Brand
By: John A. Quelch
Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please
By: John A. Quelch
Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.