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Show Results For
- All HBS Web
(576)
- People (1)
- News (313)
- Research (147)
- Multimedia (13)
- Faculty Publications (14)
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- 05 May 2009
- First Look
First Look: May 5, 2009
president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The new organization would keep the View Details
Keywords: Martha Lagace
- 29 Sep 2009
- First Look
First Look: September 29
Brookings, 2009) Abstract Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But... View Details
Keywords: Martha Lagace
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
the wives or barbers of balding men? All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members at the 5th Annual Alumni Healthcare Conference on... View Details
- 20 Jan 2010
- First Look
First Look: Jan. 20
District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign manager realized that Klein had to find a way to relate to his voters... View Details
Keywords: Martha Lagace
- 27 Jan 2009
- First Look
First Look: January 27, 2009
supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809093 Iris Running Crane: March 2011 Harvard Business School Case 809-071 In Spring 2011, Iris Running Crane, a 2009 HBS MBA, has finally... View Details
Keywords: Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
large scale get-out-the-vote campaigns after the early 2000s, but turnout remains low, with fewer than 60 percent of citizens participating in presidential and midterm elections. Voter registration remains an important obstacle to... View Details
Keywords: by Sean Silverthorne
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
you know, why did you care about history, and where were you going with that knowledge and that care? It was gender-free, age-free, geography-free. At Harvard Business School, the river of Al's contribution has many outlets and streams. He gave View Details
Keywords: by Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that... View Details
Keywords: by John Quelch
- 06 Mar 2007
- First Look
First Look: March 6, 2007
today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab management is evaluating... View Details
Keywords: Martha Lagace
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
Max Bazerman, co-author of "You Can't Enlarge the Pie," discussed the flaws in government decision making in an email interview with HBS Working Knowledge Editor Sean Silverthorne. Bazerman is Jesse Isidor Straus Professor of... View Details
Keywords: Re: Max H. Bazerman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
better leaders themselves while they are doing all these other things. Thus far, we have not seen much evidence — either along the campaign trail or since the election — that Mr. Trump meets most of these criteria. But I think many voters... View Details
Keywords: by Christina Pazzanese
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details
- 04 Jun 2013
- First Look
First Look: June 4
looking across products allows one to pick up on things that get lost in discussing a single product. Note that this case often gets used with HBS No. 505-075, "Note on Innovation Diffusion: Rogers' Five Factors," which can be... View Details
Keywords: Sean Silverthorne
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 10 Feb 2003
- Research & Ideas
Women at Work
"Work/Life Balance: Are We Comfortable with the Choices We Make?" moderated by HBS professor Robin Ely, discussed their work/life decisions and the repercussions of those decisions at the 12th Annual Dynamic Women in Business... View Details
Keywords: by Wendy Guild
- 01 Mar 2011
- First Look
First Look: March 1
features of each technology and asks which forms of online marketing the company should prioritize in the future. Discusses similarities and differences between online and off-line marketing, as well as issues of marketing campaign... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details