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Publications

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  • All HBS Web  (428)
    • News  (71)
    • Research  (247)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (135)

Show Results For

  • All HBS Web  (428)
    • News  (71)
    • Research  (247)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (135)
← Page 5 of 428 Results →
  • November 2011 (Revised August 2012)
  • Background Note

Customer Visits for Entrepreneurs

By: Frank V. Cespedes
Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit... View Details
Keywords: Customers; Entrepreneurship
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Cespedes, Frank V. "Customer Visits for Entrepreneurs." Harvard Business School Background Note 812-098, November 2011. (Revised August 2012.)

    The Art of Giving and Receiving Advice

    Seeking and giving advice are central to effective leadership and decision making, and they require emotional intelligence, self-awareness, restraint, diplomacy, and patience on both sides. But managers tend to view these competencies as “gifts” that one either has... View Details

    • Article

    Vertical Merger, Collusion, and Disruptive Buyers

    By: Volker Nocke and Lucy White
    In a repeated game setting of a vertically related industry, we study the collusive effects of vertical mergers. We show that any vertical merger facilitates upstream collusion, no matter how large (in terms of capacity or size of product portfolio) the integrated... View Details
    Keywords: Stock Options; Disruptive Innovation; Five Forces Framework; United States
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    Nocke, Volker, and Lucy White. "Vertical Merger, Collusion, and Disruptive Buyers." International Journal of Industrial Organization 28, no. 4 (July 2010): 350–354.
    • March 2008
    • Background Note

    Marketing Input and Innovation Strategy

    By: Elie Ofek
    This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
    Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
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    Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
    • September 1984 (Revised March 1993)
    • Background Note

    Marketing Planning and Organization

    By: Robert J. Dolan
    Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
    Keywords: Marketing Strategy; Planning; Design
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    Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
    • October 2002 (Revised May 2004)
    • Case

    Starbucks and Conservation International

    By: James E. Austin and Cate Reavis
    Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
    Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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    Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
    • July 2018
    • Teaching Plan

    Joan Bavaria and Multi-Dimensional Capitalism

    By: Geoffrey Jones and Valeria Giacomin
    This Teaching Plan accompanies the case HBS No. 317-028, “Joan Bavaria and Multi-Dimensional Capitalism.” It provides guidelines for class discussion, as well as a board plan. The case traces the origins of sustainable finance and investor activism through the career... View Details
    Keywords: Corporate Social Responsibility and Impact; Investment; Social Entrepreneurship; Personal Development and Career
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    Jones, Geoffrey, and Valeria Giacomin. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Teaching Plan 319-008, July 2018.
    • 2016
    • Book

    Building a Culture of Health: A New Imperative for Business

    By: John A. Quelch and Emily C. Boudreau
    This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
    Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health
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    Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016.

      Building Cities

      In the course of the 21st century new cities will be built to accommodate global population growth and urbanization. The art of building cities dates back to the Roman Eraa, however there are no commonly accepted guidelines for the necessary trade-offs and options... View Details
      • 16 Nov 2020
      • News

      Tech jobs spring up as companies adapt to new world of work

      • August 2014
      • Technical Note

      Conjoint Analysis: A Do it Yourself Guide

      By: Elie Ofek and Olivier Toubia
      Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
      Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
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      Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014.
      • April 21, 2023
      • Article

      When Scenario Planning Fails

      By: Kalle Heikkinen, William R. Kerr, Mika Malin, Panu Routila and Eemil Rupponen
      How can organizations perform scenario planning when they are hit by shocks outside of leaders’ field of vision? Interviews with Nordic executives, who experienced both the Covid-19 pandemic and were in close proximity to Russia as the country invaded Ukraine, can... View Details
      Keywords: Planning; Crisis Management; Organizational Structure; Forecasting and Prediction; System Shocks; Organizational Change and Adaptation
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      Heikkinen, Kalle, William R. Kerr, Mika Malin, Panu Routila, and Eemil Rupponen. "When Scenario Planning Fails." Harvard Business Review Digital Articles (April 21, 2023).
      • January 2002 (Revised April 2004)
      • Case

      Chapter Enrichment Program Teams at the American Red Cross (A)

      By: Jeffrey T. Polzer and Anita Williams Woolley
      The American Red Cross has a system for structuring, staffing, and leading teams to review its local chapters. Mirroring professional services firms that use teams to serve clients, this system provides detailed guidelines to increase individual team member's... View Details
      Keywords: Planning; Groups and Teams; Management Teams; Leadership; Organizational Structure
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      Polzer, Jeffrey T., and Anita Williams Woolley. "Chapter Enrichment Program Teams at the American Red Cross (A)." Harvard Business School Case 402-042, January 2002. (Revised April 2004.)
      • March 1991 (Revised October 2022)
      • Background Note

      Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

      By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia
      Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details
      Keywords: Relationships; Networks
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      Hill, Linda A., Nancy A Kamprath, and Leticia Garcia. "Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors." Harvard Business School Background Note 491-096, March 1991. (Revised October 2022.)
      • July 2016
      • Article

      Economic Implications of the Society for Assisted Reproductive Technology Embryo Transfer Guidelines: Healthcare Dollars Saved by Reducing Iatrogenic Triplets

      By: Malinda S. Lee, Brady T. Evans, Ariel Dora Stern and Mark D. Hornstein
      Objective: To estimate the national cost savings resulting from reductions in higher-order multiple (HOM) live births (defined as three or more fetuses), following the initial publication of the Society for Assisted Reproductive Technology (SART) guidelines on ET in... View Details
      Keywords: Information Technology; Cost Management; Health Care and Treatment; Health Industry
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      Lee, Malinda S., Brady T. Evans, Ariel Dora Stern, and Mark D. Hornstein. "Economic Implications of the Society for Assisted Reproductive Technology Embryo Transfer Guidelines: Healthcare Dollars Saved by Reducing Iatrogenic Triplets." Fertility and Sterility 106, no. 1 (July 2016): 189–195.e3.
      • March 2020
      • Technical Note

      Influencer Marketing

      By: Jill Avery and Ayelet Israeli
      Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
      Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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      Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
      • 2008
      • Book

      Managing Your Boss

      By: John J. Gabarro and John P. Kotter
      Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
      Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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      Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
      • August 2019 (Revised November 2019)
      • Case

      Sustainable Investing at J.P. Morgan Private Bank

      By: Sara Fleiss and Luis Viceira
      This case features Monica Issar, then Global Head of J.P. Morgan Endowments & Foundations Group in the Private Bank. In just five years, she and J.P. Morgan have grown the Outsourced Chief Investment Officer (OCIO) business from $5 billion in AUM from primarily family... View Details
      Keywords: Sustainability; Investment; Management; Strategy; Social Issues; Environmental Sustainability; Banking Industry
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      Fleiss, Sara, and Luis Viceira. "Sustainable Investing at J.P. Morgan Private Bank." Harvard Business School Case 220-016, August 2019. (Revised November 2019.)
      • April 1999 (Revised November 1999)
      • Case

      Adams Capital Management: March 1999

      By: G. Felda Hardymon and Bill Wasik
      On February 24, 1999, the advisory board of Adams Capital Management convened for its quarterly meeting at the firm's headquarters. One point on the agenda: whether or not to proceed with due diligence on an investment in Three Points, a maker of Internet-based team... View Details
      Keywords: Venture Capital; Governing and Advisory Boards; Management Systems; Investment; Goals and Objectives; Financial Services Industry
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      Hardymon, G. Felda, and Bill Wasik. "Adams Capital Management: March 1999." Harvard Business School Case 899-256, April 1999. (Revised November 1999.)
      • July–August 2023
      • Article

      Accounting for Carbon Offsets

      By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
      Markets for carbon trading function poorly, and many traded offsets do not actually perform as promised. Without robust protocols for monitoring offsets and in the absence of proper accounting mechanisms, market-based approaches to reducing atmospheric GHG will be... View Details
      Keywords: Climate Change; Environmental Accounting; Environmental Regulation
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      Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets." Harvard Business Review 101, no. 4 (July–August 2023): 126–137.
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