Government Digital Service - Publications - Faculty & Research

Article

What is Facebook, Really?

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

17 Apr 2016
News

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced View Details

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

sells music titles for 99 cents each, compete with free music downloads on peer-to-peer networks? Do the two approaches to distributing digital content complement each other? What can the music industry, which aggressively fights p2p... View Details

Keywords: by Sean Silverthorne; Music

15 Sep 2020
Working Paper Summaries

State and Local Government Employment in the COVID-19 Crisis

Keywords: by Daniel Green and Erik Loualiche

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States

Citation

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2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

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16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

lack of trust in government officials," he explained. "There is no point in adding services over a foundation we don't trust. The number-one priority of Data.gov should be to restore confidence in... View Details

Keywords: by Martha Lagace; Technology

Program

Leading in the Digital Era

professional service firms, unless they are currently leading a digital transformation for a client organization in which they are embedded Individuals and teams are welcome to attend. Participation by... View Details

2024
Working Paper

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou

Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details

Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design

Citation

SSRN

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January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

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Article

The iPad Showdown: Apple Versus Comcast

By: Jeffrey F. Rayport

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Citation

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12 Nov 2019
Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

shrinking human services than the long-term benefits of research spending, whose outcomes might be years away. “Voters don’t get as angered about such cuts.” The research can’t predict what would happen if the US View Details

Keywords: by Michael Blanding

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

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01 Dec 2003
News

Selling Digital Privacy

If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on regulators to protect our privacy against telemarketers, data... View Details

Keywords: Educational Services; Educational Services