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- Faculty Publications (12)
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- All HBS Web (172)
- Faculty Publications (12)
- 22 Apr 2014
- First Look
First Look: April 22
August 2013 Journal of Experimental Social Psychology Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness By: Rudd, Melanie, Jennifer Aaker, and Michael I. Norton... View Details
Keywords: Sean Silverthorne
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
by them. Organizational leaders are also using both/and language to communicate their organizations’ goals and missions. Barclays unveiled a campaign it called AND—stressing that the 300-plus-year-old bank would only survive the next... View Details
- 04 Sep 2001
- Lessons from the Classroom
Getting Back on Course
Business School career path." Most (61 percent) responded that they intend to pursue careers involving very different goals and structures. According to one alumna, "I want flexibility. No more than 9 hours a day. [I want] work... View Details
Keywords: by Martha Lagace
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
can be low growth and declining margins. The key challenge in aligning marketing activities with corporate strategy is to develop a set of metrics to be used by top executives and the board that measure the impact of marketing activities against the View Details
- 09 Jun 2009
- First Look
First Look: June 9
Region, 15-19. Copenhagen: Nordic Council of Ministers, 2009 Abstract unavailable at this time. Book link: http://norden.org/pub/ovrigt/ovrigt/sk/ANP2009731.pdf On Good Scholarship, Goal Setting, and Scholars Gone Wild Authors:Lisa D.... View Details
Keywords: Martha Lagace
- 04 Oct 2022
- Blog Post
Climate Stories Episode #10: Amanda Li (MBA 2018): Speeding Climate Change Solutions Through Project Finance Efficiencies
their involvement in the search for climate change solutions. In Episode 10 of Climate Stories, HBS alumna, Amanda Li (MBA 2018), describes her efforts to drive innovation at the intersection of fintech and climate change. “We are not going to meet our climate View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
in press Journal of Experimental Psychology: General Pseudo-Set Framing By: Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton Abstract—Pseudo-set framing—arbitrarily grouping items or tasks together as part of an... View Details
Keywords: Carmen Nobel
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
economic and social value. The goal of the corporation is to add value to employees, customers, suppliers and other partners, and community/society. These CEOs and the companies they lead make decisions with the interests of these other... View Details
Keywords: by Martha Lagace
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand loyalty, John T. Gourville's... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
contemporary state is in many ways antithetical to the goals of professional education itself,” writes Khurana. The excerpts that follow trace business schools from their early idealism to the more recent abandonment of their... View Details
- Web
Maggie Sanchez (MBA 1990) on Purpose-Driven Board Leadership - Blog: RGE Report
good questions , she says. In another instance, on a different board, Sanchez notes how just the framing of the problem/opportunity was critical. This board needed to choose a partner to work with. Historically, these types of decisions... View Details
- Web
IFC: Singapore; Shaping a Global Innovation Hub - Course Catalog
position enhance its appeal to global businesses and investors? Is there an arbitrage on China, and will Singapore have to pick sides? What is Singapore's five-year and ten-year vision, and what are the potential advantages and challenges? How do students assess... View Details
- 01 Apr 1996
- News
"Foundations" Paves the Way for Entering MBAs
professor Leonard A. Schlesinger, several goals in addition to providing students with a common "foundation" for entering the MBA Program were sought and achieved by the module's planners. "We tried to build a sense of community among the... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"My goal is to get athletes—and kids who are thinking about becoming athletes—to start thinking of themselves as businesses and not just athletes," he said. Sherman took the opportunity, as he has in previous public forums, to... View Details
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
communication, and iteration. It’s been a ton of fun, and challenging along the way.” What are your short-term and long-term goals for The Mission Continues? “In the short term, I want to see our veteran engagement and participation grow.... View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
has enough leverage to practice it. Boards of directors play an important role in championing the cause of stakeholders of all kinds. DF in AZ put it this way: “If a company promises a fundamental shift towards shareholder capitalism but doesn’t show any progress... View Details
Keywords: by James Heskett
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
at Medtronic, would feel uncomfortable with the changes I was proposing. Many of our leaders seemed quite comfortable with the culture just the way it was. To link the cultural changes to our mission, I framed them in terms of helping... View Details
Keywords: by Bill George
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
target behavior is socially desirable, even when it is merely framed as such. Study 3 shows the paradox is driven by respondents’ concerns over response misinterpretation. A simple modification designed to reduce concerns over response... View Details
Keywords: Dina Gerdeman
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social and financial goals at the same time. Social enterprises have a great deal of experience dealing... View Details
Keywords: Dina Gerdeman
- 17 Feb 2022
- Blog Post
The Fifth Year of Short Intensive Programs (SIPs) at HBS
being neither for many students. His opening class asked three framing questions for the week ahead: What problems beset US colleges? What root cause led to those problems? What intervention in practice and policy will improve the sector?... View Details