Global Marketing - Publications - Faculty & Research

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with choice and fashion in eyewear.... View Details

Keywords: eyeglasses

26 Oct 2020
News

Trump's work visas suspension cost $100B in big companies' market value – study

04 Sep 2015
News

Foreign investors navigate turmoil in Chinese markets with new playbook

09 Mar 2017
News

India’s capital market a ‘great story’, says Harvard professor Suraj Srinivasan

24 Feb 2020
News

Three HBS Faculty Members Win Awards in Global Case Centre Competition

15 Mar 2013
News

New Japan Commerce Chief to Help Smaller Firms Move into Overseas Markets

Keywords: Primary Metal Manufacturing; Manufacturing

09 Jul 2020
News

In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

agricultural powerhouses, they built that global capacity off of a large internal market," says Masha. "That's how Brazil did it, that's how Thailand did it, that's how the US did it. They were all able to leverage their large internal... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

23 Oct 2019
News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

29 Jun 2015
News

Why Xiaomi Can't Succeed Without India

Keywords: Telecommunications; global strategy; China; India; Telecommunications; Information

17 Mar 2014
News

Dropbox VP Explores Potential Indian Parters

Keywords: Dropbox; telecom; deveping markets; Data Processing, Hosting, and Related Services; Information; Telecommunications; Information

01 Jun 2018
News

At Education First, Growing with China

Keywords: foreign policy; market competition

16 Jun 2023
News

On the Move: Adam Laitsas (MBA 2016)

Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region... View Details

Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

25 Aug 2022
News

Action Plan: Fired Up

friends and family in backyards all over the world. “We’re growing a global company, neighbor by neighbor,” says Andrus. How to: Build a big brand while staying close to your customers Look beyond the obvious metrics. “Competitors focused... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand