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  • Web

Marketing AI Guidelines | About

Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation,... View Details
  • 15 Nov 2018
  • News

Don’t Be Afraid of AI

the founding CEO of Palm and the cofounder of Handspring, ushering in two of the tech ages biggest leaps—handheld computing, and the smart phone. So, she's essentially been famously successful by being right about the future. We sat down with Dubinsky to talk about... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 01 Jun 2024
  • News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve... View Details
Keywords: April White
  • Web

General Management - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students December 12, 2024 Article How to Build a Life: The Virtuous Circle of a Happy Personality By: Arthur C. Brooks November–December 2024 Article How Robust Is... View Details
  • November–December 2022
  • Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
Keywords: Sales; AI and Machine Learning; Customers
Related
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

with a new product. Consultants had to generate 10 ideas, describe a prototype, and consider at least four concepts—and why the final concept was chosen. They were also asked to write a 2,500-word Harvard Business Review-type essay to... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • Web

Online AI Course | HBS Online

roles to build an AI-powered organization Learn how generative AI connects to your organization and its impact on business and operating models Who Will Benefit Business Professionals Current and Aspiring... View Details
  • 2024
  • Working Paper

Climate Solutions, Transition Risk, and Stock Returns

By: Shirley Lu, Edward J. Riedl, Simon Xu and George Serafeim
Using large language models to measure firms' climate solution products and services, we find that high-climate solution firms exhibit lower stock returns and higher market valuation multiples. Their stock prices respond positively to events signaling increased demand... View Details
Keywords: Technology; Generative Ai; Large Language Models; Climate Finance; Climate Change; Innovation and Invention; Environmental Sustainability; AI and Machine Learning; Investment; Financial Markets
Related
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

Opportunity: Customers’ Routines When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions How Humans Outshine AI in Adapting to Change Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu.... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

challenges that these digital businesses have to deal with to provide an effective, unbiased service that protects the rights of consumers. And we can learn a lot from this new generation of digital firms as we watch them try to navigate... View Details
Keywords: by Dina Gerdeman
  • 8:30 AM – 6:45 PM EDT, 15 Sep 2020
  • Virtual Programming

Competing in the Age of AI and Digital Transformation

How are companies today using artificial intelligence (AI) to respond to business challenges? During this session, professors Karim Lakhani and Macro Iansiti, coauthors of the book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the... View Details
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

enterprise era. Here are 10 rules of thumb to consider as you develop an AI strategy in an established company or sinking roots as an AI-first venture. Some are unique to AI-first startups, while others are View Details
Keywords: by Rocio Wu
  • May 2024
  • Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details
Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
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  • Article

Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting

By: Raymond H. Mak, Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani and Eva C. Guinan
Importance: Radiation therapy (RT) is a critical cancer treatment, but the existing radiation oncologist work force does not meet growing global demand. One key physician task in RT planning involves tumor segmentation for targeting, which requires substantial... View Details
Keywords: Crowdsourcing; AI Algorithms; Health Care and Treatment; Collaborative Innovation and Invention; AI and Machine Learning
Related
  • 11 Oct 2024
  • Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

cultural background, to help families start new lives safely. AI significantly improves matches Algorithms seek to streamline that work. Paulson and Bansak analyzed patterns in two countries that accept humanitarian immigrants:... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

experiment with generative artificial intelligence (AI)—ramifications of its use on practice are just starting to be examined. The research sheds light on the biases that digital platforms, whether a simple messaging solution or a... View Details
Keywords: by Ben Rand; Health
  • Fast Answer

How Do I Cite Generative Artificial Intelligence (AI) tools?

Students should consider the use of Chat-GPT and similar generative AI technologies the same as using the internet, and therefore follow the same school... View Details
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

computer-based recommendation technology to help consumers make decisions. Yeomans' findings shed light on the hurdles that AI technology will need to overcome to win over wary consumers. The team enlisted 75 pairs of people, including... View Details
Keywords: by Dina Gerdeman
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

predictions about the world. And now, even though generative AI feels very different from making a simple prediction, at a technical level, that's really what it is. In order to train these predictive... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

keep important indices, such as unemployment rates, up to date. “Machines can scrape at high frequency to collect publicly available information about consumers, firms, jobs, social media, etc., which can be used to generate indices in... View Details
Keywords: by Kristen Senz