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Show Results For
- All HBS Web
(491)
- News (139)
- Research (211)
- Events (7)
- Multimedia (5)
- Faculty Publications (167)
Keep Your AI Projects on Track
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing... View Details
- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory... View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 26 Mar 2024
- Research & Ideas
How Humans Outshine AI in Adapting to Change
concretely show what this buys humans over AI.” With many companies looking to AI to streamline processes and increase productivity, the research shines a light on the limitations of the technology, says De Freitas, who is also director... View Details
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
gradually and then suddenly.” Companies will move slowly to deploy generative AI technology like that embodied in OpenAI’s ChatGPT. Harnessing the immense pool of data underlying it will require the... View Details
- December 2023 (Revised August 2024)
- Case
Monsters in the Machine? Tackling the Challenge of Responsible AI
By: Paul M. Healy and Debora L. Spar
In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details
Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China
Healy, Paul M., and Debora L. Spar. "Monsters in the Machine? Tackling the Challenge of Responsible AI." Harvard Business School Case 324-062, December 2023. (Revised August 2024.)
- March 2024 (Revised August 2024)
- Case
Darktrace: Scaling Cybersecurity and AI (A)
By: Jeffrey F. Rayport and Alexis Lefort
In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance,... View Details
- June 2016 (Revised August 2019)
- Case
Numenta: Inventing and (or) Commercializing AI
By: David B. Yoffie, Liz Kind and David Ben Shimol
In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
Yoffie, David B., Liz Kind, and David Ben Shimol. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Case 716-469, June 2016. (Revised August 2019.)
- Article
Ideation with Generative AI—In Consumer Research and Beyond
By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
- Web
Marketing AI Guidelines | About
Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation,... View Details
- Web
General Management - Faculty & Research
General Management Overview Faculty Curriculum Awards & Honors Doctoral Students April 3, 2025 Article How to Build a Life: To Be Happier, Stop Resisting Change By: Arthur C. Brooks April 2025 Case Jamie Dimon: Navigating the DEI Backlash... View Details
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- Blog
Is AI Coming for Your Job?
gradually and then suddenly." Companies will move slowly to deploy generative AI technology like that embodied in OpenAI's ChatGPT. Harnessing the immense pool of data underlying it will require the... View Details
- 15 Nov 2018
- News
Don’t Be Afraid of AI
the founding CEO of Palm and the cofounder of Handspring, ushering in two of the tech ages biggest leaps—handheld computing, and the smart phone. So, she's essentially been famously successful by being right about the future. We sat down with Dubinsky to talk about... View Details
- 01 Jun 2024
- News
Competing in the Age of AI
Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve... View Details
Keywords: April White
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
with a new product. Consultants had to generate 10 ideas, describe a prototype, and consider at least four concepts—and why the final concept was chosen. They were also asked to write a 2,500-word Harvard Business Review-type essay to... View Details
- November–December 2022
- Article
Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It
By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review 100, no. 6 (November–December 2022): 120–129.
- 2024
- Working Paper
Climate Solutions, Transition Risk, and Stock Returns
By: Shirley Lu, Edward J. Riedl, Simon Xu and George Serafeim
Using large language models to measure firms' climate solution products and services, we find that high-climate solution firms exhibit lower stock returns and higher market valuation multiples. Their stock prices respond positively to events signaling increased demand... View Details
Keywords: Technology; Generative Ai; Large Language Models; Climate Finance; Climate Change; Innovation and Invention; Environmental Sustainability; AI and Machine Learning; Investment; Financial Markets
Lu, Shirley, Edward J. Riedl, Simon Xu, and George Serafeim. "Climate Solutions, Transition Risk, and Stock Returns." Harvard Business School Working Paper, No. 25-024, November 2024.