but large language models like generative pre-trained transformers (GPTs) may allow companies to rely on AI to uncover consumers’ tastes, according to new research from Harvard Business School and Microsoft.... View Details

In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details

Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory... View Details

unease, and high turnover rates. Now, many health care organizations are turning to artificial intelligence (AI) as a potential solution to physician overwork and burnout. After all, AI offers long-sought-after benefits for clinicians,... View Details

concretely show what this buys humans over AI.” With many companies looking to AI to streamline processes and increase productivity, the research shines a light on the limitations of the technology, says De Freitas, who is also director... View Details