Publications

Teaching Note for (9-991-031) and (9-991-032). View Details

Keywords: Strategy; Design; Product Design; Service Industry; Industrial Products Industry

August 1995
Teaching Note

Eli Lilly and Company: The Flexible Facility Decision (1993) TN

Teaching Note for (9-694-074). View Details

Keywords: Pharmaceutical Industry

March 1994 (Revised April 1994)
Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details

Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry

May 1992 (Revised November 1994)
Teaching Note

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991, Teaching Note

Teaching Note for (9-692-056). View Details

Keywords: Manufacturing Industry

February 1990 (Revised July 1992)
Case

Whistler Corp. (A)

Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details

Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States

15 Nov 2002
Conference Presentation

The Biomedical Revolution: From Promise to Reality

Keywords: Science; Transformation

August 2022
Case

Boston Beer Company: Sustaining a Culture for Innovation and Growth

March 1990
Article

The R&D Boundaries of the Firm: An Empirical Analysis

Keywords: Research and Development; Business Ventures

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May 1996
Teaching Note

Operations Strategy Course Overview Note TN

March 1996 (Revised January 2002)
Case

CIBA Vision: The Daily Disposable Lens Project (A)

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details

Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry

August 1994 (Revised November 1994)
Teaching Note

American Connector Company (A) TN

Teaching Note for (9-693-035). View Details

Keywords: Japan; Sunnyvale

May 1992
Teaching Note

Perkin-Elmer: Physical Electronics Division, Teaching Note

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry

2010
Working Paper

The Evolution of Science-Based Business: Innovating How We Innovate

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Article

Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development

Keywords: Knowledge; Integration; Learning; Theory; Growth and Development

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July 1995 (Revised March 1996)
Teaching Note

Applichem (A) (Abridged) TN

Teaching Note for (9-694-030). View Details

Keywords: Chemical Industry

October 1992
Supplement

American Connector Co. (B)

Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details

Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale

May 1992 (Revised February 1996)
Teaching Note

Nucleon, Inc., Teaching Note

Teaching Note for (9-692-041). View Details

Keywords: Biotechnology Industry

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

February 1992 (Revised January 2002)
Case

BMW: The 7-Series Project (A)

Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the company's shop. A proposal has been made to alter the process so that prototypes are made in a way that can better... View Details

Keywords: Product Development; Research and Development; Design; Production; Strategy; Quality; Decision Making; Auto Industry; Manufacturing Industry; Germany