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    • All HBS Web  (1,779)
      • Faculty Publications  (128)

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      • January 2013
      • Case

      Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

      By: Frances X. Frei and Robin J. Ely
      On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details
      Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry
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      Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
      • August 2012 (Revised July 2017)
      • Case

      Netflix: Valuing a New Business Model

      By: Francois Brochet, Suraj Srinivasan and Michael Norris
      In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the... View Details
      Keywords: Performance Measurement; Online Business; Asset Recognition; Accounting; Performance Evaluation; Online Technology; Motion Pictures and Video Industry; United States; Canada; Latin America; West Indies
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      Brochet, Francois, Suraj Srinivasan, and Michael Norris. "Netflix: Valuing a New Business Model." Harvard Business School Case 113-018, August 2012. (Revised July 2017.)
      • August 2012 (Revised August 2014)
      • Case

      Cancer Treatment Centers of America® (A)

      By: Regina E. Herzlinger and Natalie Kindred
      Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who... View Details
      Keywords: Cancer; Cancer Treatment; Health Care; Healthcare; Accountability; Outcomes; Outcomes Measurement; Outcomes Reporting; Hub And Spoke Cancer Care; Hub And Spoke; Hub-and-spoke; Focused Factory; Mission and Purpose; Private Ownership; For-Profit Firms; Health Disorders; Medical Specialties; Policy; Business Model; Expansion; Decision Choices and Conditions; Advertising; Health Care and Treatment; Innovation and Invention; Health Industry; United States
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      Herzlinger, Regina E., and Natalie Kindred. "Cancer Treatment Centers of America® (A)." Harvard Business School Case 313-012, August 2012. (Revised August 2014.)
      • 2012
      • Working Paper

      Learning by Supplying

      By: Juan Alcacer and Joanne Oxley
      Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details
      Keywords: Learning; Supply Chain; Competitive Advantage; Mobile and Wireless Technology; Competency and Skills; Relationships; Telecommunications Industry
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      Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Harvard Business School Working Paper, No. 12-093, April 2012.
      • March 2012
      • Article

      China's Growing IT Services and Software Industry: Challenges and Implications

      By: F. Warren McFarlan, Ning Jia and Justin Wong
      The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details
      Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China
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      McFarlan, F. Warren, Ning Jia, and Justin Wong. "China's Growing IT Services and Software Industry: Challenges and Implications." MIS Quarterly Executive 11, no. 1 (March 2012).
      • 2012
      • Working Paper

      When Performance Trumps Gender Bias: Joint versus Separate Evaluation

      By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman
      We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details
      Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender
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      Bohnet, Iris, Alexandra van Geen, and Max H. Bazerman. "When Performance Trumps Gender Bias: Joint versus Separate Evaluation." Harvard Business School Working Paper, No. 12-083, March 2012.
      • 2012
      • Case

      Beyondsoft Co., Ltd. (B)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      Beyondsoft Co., Ltd. (B) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
      • May 2011 (Revised March 2012)
      • Case

      Nanda Home: Preparing for Life after Clocky

      By: Elie Ofek and Jill Avery
      Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
      Keywords: Brands and Branding; Management; Electronics Industry
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      Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
      • 2010
      • Working Paper

      Cognitive Barriers to Environmental Action: Problems and Solutions

      By: Lisa L. Shu and Max Bazerman
      We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
      Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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      Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
      • November 2010
      • Article

      Stress-Test Your Strategy: The 7 Questions to Ask

      By: Robert Simons
      An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in order to... View Details
      Keywords: Business Strategy; Creativity; Success; Customers; Employees; Business and Shareholder Relations; Performance; Risk and Uncertainty; Decision Choices and Conditions
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      Simons, Robert. "Stress-Test Your Strategy: The 7 Questions to Ask." Harvard Business Review 88, no. 11 (November 2010): 93–100.
      • August 2010 (Revised December 2016)
      • Case

      Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan

      By: Geoffrey Jones and Gayle Tzemach Lemmon
      Explores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent... View Details
      Keywords: Opportunities; Social Entrepreneurship; Problems and Challenges; Welfare; Gender; Afghanistan
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      Jones, Geoffrey, and Gayle Tzemach Lemmon. "Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan." Harvard Business School Case 811-023, August 2010. (Revised December 2016.)
      • 2010
      • Working Paper

      The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

      By: Alnoor Ebrahim and V. Kasturi Rangan
      Leaders of organizations in the social sector are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. We review the debates around performance and impact, drawing on three literatures: strategic philanthropy,... View Details
      Keywords: Development Economics; Philanthropy and Charitable Giving; Leadership; Corporate Social Responsibility and Impact; Performance Expectations; Nonprofit Organizations; Social Issues
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      Ebrahim, Alnoor, and V. Kasturi Rangan. "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance." Harvard Business School Working Paper, No. 10-099, May 2010. (Recipient of 2010 Academy of Management, Public and Nonprofit Division, Carlo Masini Award for Innovative Scholarship runner-up prize; and, selection for the Best Papers proceedings.)
      • May 2009
      • Article

      Customer-Based Valuation

      By: Sunil Gupta
      Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
      Keywords: Customers; Valuation
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      Gupta, Sunil. "Customer-Based Valuation." Journal of Interactive Marketing 23, no. 2 (May 2009): 169–178.
      • October 2009 (Revised June 2011)
      • Case

      Zappos.com 2009: Clothing, Customer Service, and Company Culture

      By: Frances X. Frei, Robin J. Ely and Laura Winig
      On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Decision Choices and Conditions; Governing and Advisory Boards; Service Delivery; Organizational Culture; Internet and the Web; Valuation; Apparel and Accessories Industry; Retail Industry
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      Frei, Frances X., Robin J. Ely, and Laura Winig. "Zappos.com 2009: Clothing, Customer Service, and Company Culture." Harvard Business School Case 610-015, October 2009. (Revised June 2011.)
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • July 2009
      • Article

      How Can Decision Making Be Improved?

      By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman
      The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details
      Keywords: Decision Making; Performance Improvement; Research; Strategy; Judgments
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      Milkman, Katherine L., Dolly Chugh, and Max H. Bazerman. "How Can Decision Making Be Improved?" Perspectives on Psychological Science 4, no. 4 (July 2009): 379–383.
      • Article

      Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations

      By: Zoe Chance and Rohit Deshpandé
      It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
      Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
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      Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
      • July 2008
      • Case

      Hilton Hotels: Brand Differentiation through Customer Relationship Management

      By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
      This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
      Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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      Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
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