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Show Results For
- All HBS Web
(1,286)
- News (108)
- Research (1,033)
- Events (2)
- Multimedia (5)
- Faculty Publications (786)
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- 01 Apr 2000
- News
Getting the Message
up a whole new world for marketers. In 1997, the first year that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had almost doubled, and some put it as high as $4 billion in 1999.... View Details
Keywords: Susan Young
- 01 Dec 1999
- News
Water, Water Everywhere
course, weather patterns. How those factors played out, she recalled, "determined whether we got to buy our clothes or make our clothes that year." Mark noted that she never expected to find herself again in a business where the bottom line can rise and fall with the... View Details
- 01 Jun 2007
- News
Up from the Ashes
industrial capitalism has produced the greatest per capita output of goods ever recorded. And, in direct contravention of the Marxian forecast that workers’ share of income will steadily fall, Schumpeter repeats that “relative shares have... View Details
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
discussed China's inclusion in the World Trade Organization (WTO). As a member of the WTO, Barshefsky said, China is moving from a protectionist position to a more active, strategic role, an international function it hasn't played for the last two hundred years. In... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world. Fortune Tellers: The Story of America's First Economic View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to regional campaigns or to View Details
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers... View Details
- 01 Dec 1999
- News
A Class Act
October 1986 Business is typical. Forecasts spell wealth greater than imagination; actuals result in delay-the-dividend/bonus one more quarter. How in God's name I ended up in satellite insurance is beyond me. The mindless, youthful... View Details
Keywords: Nancy O. Perry
- 01 Sep 2009
- News
E Ink’s Wild Ride
now has 140 employees and forecasted revenues of $125 million in 2009. Behind those figures, however, is the story of a company that has survived more than one brush with the void by reinventing itself through continuous, deep-seated... View Details
- 20 Dec 2022
- News
Singing to the Corn
pioneers. The role of teacher and storyteller is one that Keen slips into naturally, without lecturing or dominating. It seems natural to him. In May, at a birthday party marking the Tri-Faith garden's third year, the forecast was... View Details
- 06 Dec 2018
- News
Source Code
(MBA 1979) and Bob Frankston presented their VisiCalc invention—the first-ever electronic spreadsheet—and was blown away. Having spent countless hours retabulating forecasts with a calculator, one equation at a time, she immediately saw... View Details
- 18 Jan 2012
- News
Charter Supporter
headquartered in Waterloo, Wisconsin. While there, she set up Trek’s sales and distribution companies across Europe and worked in forecasting and planning. Since 2007, she has devoted her energy and skills full time to the nonprofit... View Details
- 01 Jun 2010
- News
MBAs on a Mission
supplies ebbed and flowed, as did the electricity needed to refrigerate it. “We had to forecast our needs for certain commodities and procure accordingly,” he observes with a laugh. Kim’s milk-procurement issues serve as a metaphor for... View Details
- 01 Sep 2014
- News
Faculty Q&A: Cents and Sensibilities
forecast for revenue by an enormous amount and that requires some adjustment. We’ll have to either raise taxes or cut spending. People don’t always understand the technical details of these policies, but that’s really not the point. The... View Details
- 01 Mar 2012
- News
Social Investing Pioneers
rising to a maximum of 13.3 percent, but only if the reoffending rate is reduced by at least 7.5 percent. Even at the highest rate, the government is forecast to pay out only about a third of its cost savings. Fifteen months into the... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
Esty points to the investor's exclusion of the Tampa Tribune, Media General's largest newspaper, from his bid: "In retrospect, his targeting just the smaller papers is a big clue about his forecast for the industry. Unlike regionals or... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
offers a powerful alternative for identifying value-price gaps. The authors provide everything the reader needs to utilize the discounted cash flow model successfully. And they add an important twist: They suggest that rather than View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
the story of Enron's collapse continues to unfold, Thomas-Graham is hesitant to predict how the debacle might change the business world. "I would not position myself as a forecaster of future events, but there's certainly going to be more... View Details
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
(HBSAHK) recently held its Sixth Annual Signature Conference, attracting more than 350 participants to network, explore and discuss business trends and forecasts both regionally and globally. “With this annual conference, we aim to... View Details
Keywords: Margie Kelley
- 01 Mar 2009
- News
Buddy, Can You Spare a Trillion
wealth. By the end of 2007, sovereign wealth funds had around $2.6 trillion under management, more than all the world’s hedge funds, and not far behind government pension funds and central bank reserves. According to a forecast by Morgan... View Details