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Publications

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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
Related
  • Web

Live from Klarman Hall - Alumni

the very concept of how a company is put together. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Professor Karim Lakhani discusses how reinventing the firm around data, analytics, and AI... View Details
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

because external capital markets became more costly, but also because the efficiency of internal capital allocation increased significantly during the crisis. Our analysis provides new evidence on how the diversification discount and its drivers vary with View Details
Keywords: Sean Silverthorne
  • Web

Accounting & Management - Faculty & Research

investigate the impact of observing peers’ information acquisition on financial analysts’ allocation of attention. Using the timely disclosure mandate by the Shenzhen Stock Exchange as a setting, we find that, shortly after analysts... View Details
  • 15 Aug 2006
  • First Look

First Look: August 15, 2006

general management at Harvard Business School. Publisher's site: http://books.mcgraw-hill.com/getbook.php?isbn=0073404977 Financial Constraints and Growth: Multinational and Local Firm Responses to Currency... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2010
  • First Look

First Look: June 29

crisis, in contrast, fared less satisfactorily abroad. Second, multinationals that engaged in activities with vertical production linkages or stronger financial constraints exhibited particularly better... View Details
Keywords: Martha Lagace
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

and in contrast, such indirect costs appear relatively fixed in the face of sales declines in this industry. We discuss potential sources of these cost-structure patterns and their implications for cost management efforts as asset management firms move forward from the... View Details
Keywords: Martha Lagace
  • Web

General Management - Faculty & Research

set of policy constraints when considering the use of capital controls in models of pecuniary externalities. August 2025 Case REDF: Investing in Employment Social Enterprises By: Brian Trelstad , Gerald Chertavian , Elisabeth Powell and... View Details
  • 03 Mar 2023
  • Research & Ideas

When Showing Know-How Backfires for Women Managers

what’s driving the bind,” she says. “This is not about being capable or talented. It’s more a constraint that is completely understandable.” Meanwhile, women’s neglect of office tasks and resulting financial... View Details
Keywords: by Kara Baskin; Retail; Consumer Products
  • Research Summary

Overview

My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
Keywords: Mergers and Acquisitions; Corporate Governance; Valuation; Law
  • Research Summary

Overview

My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
Keywords: Mergers and Acquisitions; Corporate Governance; Valuation; Law
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results... View Details
Keywords: Martha Lagace
  • Web

Business & Environment - Faculty & Research

inconsistent with the textbook models of insurance demand. Financial constraints are a key force: constrained households reduce coverage as premiums rise, while unconstrained households borrow more to... View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 12 Jun 2012
  • First Look

First Look: June 12

investor relations. A study is conducted of the language used by executives in conference calls discussing earnings with investors and financial analysts. A correlation was found between the use of language indicating a short-term focus... View Details
Keywords: Sean Silverthorne
  • Web

2023 Reunion Presentations - Alumni

measure of company returns but are deeply flawed. We propose an alternative measure that isolates operational performance from financial engineering, titled Core Operating Shareholders Returns (COSRs). In the process of disentangling... View Details
  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a novel View Details
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • Web

Entrepreneurship - Faculty & Research

competitive Darwinian contest. Instead, a few investors make decisions that are impacted by incentive, agency, and coordination problems, often before a new idea even has a chance to compete in a market. We contend that costs and View Details