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- All HBS Web (827)
- Faculty Publications (37)
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- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
operandi has been to joint venture with a local retailer, acquiring good store locations and local management talent in the process. Tesco deserves credit for not taking a "me-too" approach in its US strategy. Tesco entered the... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
think about binge-watching The Good Place. “You look for prior patterns and use them to discover what the future may hold,” says Teodorescu. As algorithms have become increasingly advanced, they may start knowing us better than we know... View Details
- 11 Nov 2014
- First Look
First Look: November 11
separating activities that people are used to co-consuming-new digital businesses are disrupting retailing, telecom, and other industries. Decoupling allows consumers to benefit from the value created at a lower cost or effort compared to... View Details
Keywords: Sean Silverthorne
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Your Skills: Managing Teams The ability to lead teams is fast becoming a critical skill for all managers in the 21st century. Here are four HBS Working Knowledge stories from the archives that address everything from how teams learn to... View Details
Keywords: by Staff
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
- 04 Nov 2008
- First Look
First Look: November 4, 2008
endeavors remain "unnatural acts": Far too many large businesses are better at stifling innovation than at capitalizing on it, better at optimizing local operations than at integrating them for the good of the enterprise and its... View Details
Keywords: Martha Lagace
- 06 Dec 2016
- First Look
December 6, 2016
importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer... View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; Asia
Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
- 30 Aug 2011
- First Look
First Look: August 30
Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311117-PDF-ENG... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 12 Nov 2013
- First Look
First Look: November 12
Publications November 2013 Journal of Consumer Research The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—We examine how people react to... View Details
Keywords: Sean Silverthorne
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
other clubs would be likely to pay him. They also had to weigh what sort of precedent, good or bad, that deal would set for the other players they were trying to sign. Finally, they had to anticipate how their View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto Goizueta really think New Coke was... View Details
- 23 Jan 2024
- Research & Ideas
How to Keep Employees Productive: Support Caregivers
understand why they’re not showing up?” says Fuller, who co-chairs the Project on the Workforce at Harvard. The good news: As more leaders move into the sandwich generation and care for aging parents while... View Details
Keywords: by Kara Baskin
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make... View Details
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
usually located in rural areas near the factory and selling damaged or irregular clothing, often to employees themselves. Even though most apparel manufacturing has long ago moved overseas, outlet stores have continued to exist—despite... View Details