Publications

Publications

Filter Results: (449) Arrow Down

Show Results For

← Page 5 of 449 Results →
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The "tail" of... View Details
Keywords: Martha Lagace
  • Web

Faculty & Advisors | MBA

Underscore VC, she invested in fast growing B2B software startups, including life sciences tech products used by leading biopharma companies across the drug development cycle from R&D to commercial stages. She began her career at Michael... View Details
  • Program

Driving Digital Strategy

omnichannel strategies Engage customers through digital, social, and mobile marketing Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds,... View Details
  • Program

Private Equity and Venture Capital

Details Take advantage of the right opportunities at the right time Evaluate the impact of market cycles so you can move on opportunities with the most potential Apply best practices for making investments, both within your borders and in... View Details
Keywords: Finance; Finance
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

fear of speaking up, even with pro-organizational suggestions, is pervasive and, for many, a source of intense negative affect. A second study used scenarios about speaking up to deepen and extend these findings. Quantitative and... View Details
Keywords: Sean Silverthorne
  • July 2024
  • Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Related
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a View Details
Keywords: Martha Lagace
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

of such interviews can be used to design more comprehensive surveys. And properly designed surveys, when subjected to careful statistical analyses, can yield further insights into unconscious consumer thinking. Q: At what point in the product life View Details
Keywords: by Manda Mahoney
  • Program

Leading and Building a Culture of Innovation

scale Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries Build relationships with a diverse group of peers who can... View Details
  • Web

Placement - Doctoral

Placement: INSEAD, Department of Finance Dissertation: The Firm Life Cycle and Macroeconomic Dynamics Advisors: Ludwing Straub , Xavier Gabaix , and Gabriel Chodorow-Reich Michael Blank Business Economics, 2024 Placement: Stanford... View Details
  • 20 Jun 2023
  • Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

Graeber. Similarly, wrapping a story around a statistic could also extend its currency when it comes to the ability of the audience to recall it later. Cues extend stories’ life. A story about dining will... View Details
Keywords: by Scott Van Voorhis
  • Program

Transforming Customer Experiences

customers to thrive Communicate your organization's strategic service mission Leverage technology to create and enhance service offerings and improve delivery Expand your personal and professional network Extend your network by living and... View Details
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

within weeks, stronger growth than any other sports team that year. Similarly, sales of Paris Saint-Germain jerseys jumped 40 percent during Messi’s first five months with the team, compared with the previous year, with 60 percent bearing... View Details
Keywords: by Avery Forman; Sports
  • 27 Aug 2013
  • Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

Watchmaking By: Raffaelli, Ryan Abstract—In this qualitative study, I examine the factors that influence the re-emergence of market demand for a legacy technology in a mature institutional field. I extend previous work related to field... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

dimension sufficiently to enable process improvement to be steered. We argue that these insights are generalizable and can be fruitfully extended to other settings that require such cross-functional coordination. Download working paper:... View Details
Keywords: Sean Silverthorne
  • Web

Great American Business Leaders of the 20th Century - Leadership

Massive dust storms uproot millions Smallest ten-year increase in population: 123-132 million Influence: Medium-High 40 1940 19 Baby boom begins Suburbs start to form Influence: High 50 1950 19 Medical advances extend life expectancy More... View Details
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which... View Details
Keywords: by Pamela Reynolds
  • Web

Behavioral Finance & Financial Stability

Info Do Fire Sales Create Externalities? By: Sergey Chernenko & Adi Sunderam DEC 2018 How do cash policies affect stock returns? A mutual fund that uses its cash reserves to accommodate outflows will lower the volatility of its underlying... View Details