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  • All HBS Web  (1,360)
    • People  (4)
    • News  (253)
    • Research  (938)
    • Events  (4)
  • Faculty Publications  (216)
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  • April 2025 (Revised May 2025)
  • Background Note

Customer Acquisition and the Cash Flow Trap

By: E. Ofek, Barak Libai and Eitan Muller
Startups as well as existing firms recognize the need to invest in order to acquire customers for their new ventures. And as each customer is expected at some point to have generated sufficient gross margins to cover their CAC, management expects that, soon enough, the... View Details
Keywords: Business Model; Customers; Forecasting and Prediction; Cash Flow; Business or Company Management
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Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap." Harvard Business School Background Note 525-056, April 2025. (Revised May 2025.)
  • 26 Feb 2018
  • News

The quest to win over Amazon

    Entry into Platform-based Markets

    This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

      Being the Boss

      You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day... View Details

      • Research Summary

      Branding in Digital and Social Media

      By: Jill J. Avery
      This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
      • Article

      Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries

      By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider
      When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details
      Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry
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      Roberts, Peter W., Mukti Khaire, and Christopher I. Rider. "Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries." American Economic Review: Papers and Proceedings 101, no. 3 (May 2011): 147–151.
      • October 2012 (Revised March 2022)
      • Case

      Kleiner-Perkins and Genentech: When Venture Capital Met Science

      By: Felda Hardymon and Tom Nicholas
      Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
      Keywords: Innovation & Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
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      Hardymon, Felda, and Tom Nicholas. "Kleiner-Perkins and Genentech: When Venture Capital Met Science." Harvard Business School Case 813-102, October 2012. (Revised March 2022.)
      • February 2014 (Revised January 2024)
      • Case

      Go Mobile: Aligning District Managers and Store Teams

      By: Tatiana Sandino
      Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were... View Details
      Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Telecommunications Industry; India
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      Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
      • May 2018
      • Article

      The Changing Craft of Selling

      By: Frank V. Cespedes and Tiffani Bova
      This article draws on two surveys: one with more than 3,100 sales professionals about trends affecting the role(s) of sales in their companies, and the other with over 7,000 consumer and business buyers about their expectations when dealing with sales people. The... View Details
      Keywords: Sales; Change; Trends; Performance Effectiveness
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      Cespedes, Frank V., and Tiffani Bova. "The Changing Craft of Selling." Top Sales Magazine (May 2018), 16–19.
      • 02 Mar 2016
      • Working Paper Summaries

      Extrapolation and Bubbles

      Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin, and Andrei Shleifer
      • 20 Aug 2021
      • News

      The New Work Ethic: From Remote Offices To "The Great Resignation"

      • 10 Dec 2018
      • HBS Seminar

      Julianna Pillemer, Wharton, University of Pennsylvania

      • March 2011
      • Case

      Valuation of AirThread Connections

      By: Erik Stafford and Joel L. Heilprin
      This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details
      Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Communications Industry; Media and Broadcasting Industry
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      Stafford, Erik, and Joel L. Heilprin. "Valuation of AirThread Connections." Harvard Business School Brief Case 114-263, March 2011.
      • Research Summary

      Industry Dynamics Following Competitive Shocks

      Robert E. Kennedy and Pankaj Ghemawat are using industrial organization theory to study industrial development in countries that have undergone major competitive shocks. Their goal is to develop a set of hypotheses regarding how industry factors effect change in entry... View Details
      • 2009
      • Working Paper

      Strategic Interactions in Two-Sided Market Oligopolies

      By: Emmanuel Farhi and Andrei Hagiu
      Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic complements or substitutes as for one-sided firms, but also -and crucially so- on whether or not the platforms subsidize one side of the market in... View Details
      Keywords: Two-Sided Markets; Strategic Complements; Strategic Substitutes; Cost; Investment; Profit; One-Sided Platforms; Two-Sided Platforms; Duopoly and Oligopoly; Competitive Advantage
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      Farhi, Emmanuel, and Andrei Hagiu. "Strategic Interactions in Two-Sided Market Oligopolies." Harvard Business School Working Paper, No. 08-011, August 2007. (Revised February 2009.)
      • 2007
      • Book

      When Professionals Have to Lead: A New Model for High Performance

      By: Thomas J. DeLong, John J. Gabarro and Robert Lees
      For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details
      Keywords: Leadership; Management Practices and Processes; Service Operations; Performance Effectiveness; Strategy
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      DeLong, Thomas J., John J. Gabarro, and Robert Lees. When Professionals Have to Lead: A New Model for High Performance. Harvard Business School Press, 2007.
      • 23 Nov 2021
      • Book

      What It Takes to Build an Organizational Culture That Wins

      forthcoming book, Win from Within: Build Organizational Culture For Competitive Advantage, which is a how-to roadmap for improving an organization’s culture. Heskett, the UPS Foundation Professor Emeritus at Harvard Business School, argues that an View Details
      Keywords: by Avery Forman
      • November 1999
      • Case

      Long-Term Capital Management, L.P. (A)

      By: Andre F. Perold
      Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
      Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
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      Perold, Andre F. "Long-Term Capital Management, L.P. (A)." Harvard Business School Case 200-007, November 1999.
      • April 2014
      • Article

      Awards Unbundled: Evidence from a Natural Field Experiment

      By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
      Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details
      Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia
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      Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
      • 11 Oct 2006
      • What Do You Think?

      How Do We Respond to the “Dependency Ratio” Dilemma?

      reducing the significance of the ratio, what effect will this have on intermediate-term national economic performance, especially in an economy driven by consumption? Would retention of the elderly in the work force have a net negative... View Details
      Keywords: by Jim Heskett
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