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- All HBS Web (374)
- Faculty Publications (35)
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- All HBS Web (374)
- Faculty Publications (35)
- Web
Advisory Board - Entrepreneurship
of the entrepreneurial process – starting companies with technical teams, providing and raising capital with venture capitalists, buying and selling companies, or taking them public and closing down... View Details
- Web
Technology & Innovation - Faculty & Research
Case | Faculty Research Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and... View Details
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
favor. Knowing she might not fit the typical image of a professor—because she’s “too young and too female,” as she puts it—Huang opened her class by saying, “I know it may look like I’m here to sell you Girl Scout cookies,” then... View Details
Keywords: by Dina Gerdeman
- 07 May 2013
- First Look
First Look: May 7
innovation. While arguments exist for and against policy support of entrepreneurial clusters, our understanding of what works and how it works is quite limited. The best path forward involves extensive experimentation and careful... View Details
Keywords: Carmen Nobel
- 19 Apr 2010
- Research & Ideas
The History of Beauty
not take a great deal of capital nor technological expertise to launch an entrepreneurial venture in many beauty products—although for such a venture to have any hope of success, high levels of imagination and creativity have always been... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 07 Feb 2012
- First Look
First Look: February 7
leader, selling the most advanced equipment to a variety of medical establishments. Will a complete shift to healthymagination allow GE to demonstrate strong organic growth through innovation, as Immelt had charged executives at GE?... View Details
Keywords: Sean Silverthorne
- Web
Events - Business History
Events Events Upcoming Events Business History Seminar The Fall 2025 Business History Seminar, co-organized by Geoffrey Jones and Christina Lubinski, explores the theme "Rethinking Entrepreneurial History." The Seminar meets via Zoom on... View Details
- 01 Jun 2023
- News
Pet Project
dropped altogether. Furthermore, it’s not obvious how Maev’s superior products could sell themselves in a crowded frozen pet food aisle. With DTC, a website can tell the brand’s story; in a retail store, product packaging must do that... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
decide whether to let employees go. In light of Barry-Wehmiller’s people practices and strategy, what should he do? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717420-PDF-ENG Harvard Business School Case 817-010 View Details
Keywords: Sean Silverthorne
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
What makes for the ideal entrepreneurial opportunity? To learn about the frameworks firms use when evaluating potential venture opportunities, Mike Roberts, executive director of the Arthur Rock Center for Entrepreneurship, and HBS senior... View Details
Keywords: by Lauren Barley
- 01 Nov 2011
- First Look
First Look: Nov. 1
he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise, Dongfeng had entered into numerous joint ventures to produce automobiles under foreign brands, but its foray into selling vehicles... View Details
Keywords: Sean Silverthorne
- 19 Apr 2023
- News
A Kick Start for Latin American Startups
head of operations). "NotCo is now selling in Burger King in several countries because of this intro. And they're starting to test in Starbucks," she says. "So there are a lot of things that we can do to help founders get started. We... View Details
Keywords: Maureen Harmon
- 13 Nov 2012
- First Look
First Look: November 13
annual revenues. The narrative pays particular attention to the early, turbulent years of the yogurt company and the excitement and uncertainty of entrepreneurial life. The case also details the supple, innovative marketing the company... View Details
Keywords: Sean Silverthorne
- Profile
Mollie Breen
about 'return on technology' when they need to hear about 'return on investment.' I learned a big lesson: tech won't sell itself. You need a business plan and a strategy – how will this make money?" Finding support in... View Details
- Web
Courses by Faculty Unit - Course Catalog
Spring 2026 Q3 1.5 Entrepreneurial Sales 101: Founder Selling Mark Roberge Lou Shipley Fall 2025 Q2 1.5 Mark Roberge Lou Shipley DJ DiDonna Spring 2026 Q3 1.5 Entrepreneurial... View Details
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
change. Look at how we personify buildings: “Headquarters wants . ” “The Pentagon says ....” In today’s fast-paced world, fixed structures can weigh you down, can make agility and resilience very difficult, and can stifle the View Details
Keywords: by Sean Silverthorne
- 01 Jun 1998
- News
Simmons Family Endows Professorship
six Simmons siblings graduated from the University of Utah. Entrepreneurial Spirit Perseverance in the face of adversity and an entrepreneurial spirit are the hallmarks of the Simmons family's success. Roy... View Details
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer... View Details