Publications

17 Nov 2015
First Look

November 17, 2015

performance. O'Rourke and her team were able to drive almost immediate improvement in the district's sales growth and profitability and in other key areas such as customer service scores. How can O'Rourke ensure that these stores continue... View Details

Keywords: Sean Silverthorne

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

accounting profit margins, for example, should be trained in “Finance 101,” Cespedes says. Besides, the best sales managers are not only adept at bargaining for a chunk of the company’s budget to benefit their own people, but look for... View Details

Keywords: by Dina Gerdeman

November 2017 (Revised April 2019)
Case

Summa Equity: Building Purpose-Driven Organizations

By: George Serafeim

In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current... View Details

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

09 Dec 2002
Research & Ideas

Unilever—A Case Study

1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

25 Jun 2013
First Look

First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in View Details

Keywords: Anna Secino

13 May 2014
First Look

First Look: May 13

of upgrades in freemium companies, and the six questions that new business enterprises should explore when considering the freemium model. The article mentions how four companies including NYTimes.com newspaper and Dropbox cloud storage... View Details

Keywords: Sean Silverthorne

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing By: Battilana, Julie Abstract— While in recent decades the social and business sectors have evolved... View Details

Keywords: Dina Gerdeman

Research Summary

Current Research

Ian studies extrinsic rewards -- monetary incentives from formal compensation systems, as well as other formal and informal external rewards-- in order to help businesses understand the tensions and tradeoffs inherent in motivating employees. His research takes a... View Details

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

business in the United States. The book introduces readers to innovative business leaders, like Francis Cabot Lowell, who helped bring textile manufacturing, and the Industrial Revolution, to New England; Lydia Pinkham, who pioneered advertising techniques, including... View Details

Keywords: by Sean Silverthorne; Manufacturing

27 Nov 2012
Working Paper Summaries

No Margin, No Mission? A Field Experiment on Incentives for Pro-Social Tasks

Keywords: by Nava Ashraf, Oriana Bandiera & Kelsey Jack

19 Jan 2016
First Look

January 19, 2016

Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After World War II it diversified rapidly, forming part of a cluster of... View Details

Keywords: Sean Silverthorne

August 2020
Case

Gerald Chertavian

By: Leslie Perlow and Matthew Preble

Gerald Chertavian (HBS 1992) finds himself at a personal crossroads. It is 1999--the height of the dot com-bubble--and Chertavian and his business partners have just sold their Internet-based business for $83 million. His share of the sale’s proceeds means that he has... View Details

Keywords: Social Enterprise; Personal Development and Career; Decision Choices and Conditions

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are... View Details

Keywords: Dina Gerdeman

07 Jun 2016
First Look

June 7, 2016

lines from these things to quantitative and evidence-based evaluation of enterprise performance and to financial valuation. The approach is generalizable to any modern industry. The materials, wholly consistent with what is known from... View Details

Keywords: Sean Silverthorne

September 2019 (Revised August 2020)
Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma

In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details