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Show Results For
- All HBS Web
(444)
- News (107)
- Research (258)
- Events (1)
- Multimedia (1)
- Faculty Publications (87)
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We study the effects of the introduction of cross-channel... View Details
Keywords: Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
Keywords: Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
practitioners. In this study of athlete endorsements, we find there is a positive payoff to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing... View Details
Keywords: Sean Silverthorne
Steven C. Wheelwright
Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.
Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a... View Details
- Program
The Business of Entertainment, Media, and Sports
sale of creative goods and services Balance risks and rewards to manage multiple new releases simultaneously Execute strategic marketing decisions that take into account different industry players' roles Make better investments in talent... View Details
- 12 Sep 2024
- HBS Seminar
Jose Vasquez, London School of Economics
- 22 Apr 2008
- First Look
First Look: April 22, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207091 China Netcom: Corporate Governance in China (A) Harvard Business School Case 308-027 With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned View Details
Keywords: Martha Lagace
James L. Heskett
James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details
- Web
Faculty & Advisors | MBA
in Bioscience Enterprise from University of Cambridge and his MBA from Harvard Business School. Arjun has received multiple awards for his work including the Advance Award for Technology & Entrepreneurship from the Australian Government.... View Details
- December 2019 (Revised June 2021)
- Case
Mãe Terra and Unilever (A)
By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2021.)
- December 2019
- Supplement
Mãe Terra and Unilever (B)
By: Lynn S. Paine, Ruth Costas and Mariana Cal
Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details
Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
- 17 Nov 2015
- First Look
November 17, 2015
performance. O'Rourke and her team were able to drive almost immediate improvement in the district's sales growth and profitability and in other key areas such as customer service scores. How can O'Rourke ensure that these stores continue... View Details
Keywords: Sean Silverthorne
- 04 Nov 2008
- First Look
First Look: November 4, 2008
Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are... View Details
Keywords: Martha Lagace
- November 2017 (Revised April 2019)
- Case
Summa Equity: Building Purpose-Driven Organizations
By: George Serafeim and David Freiberg
In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current... View Details
Keywords: Corporate Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Investment Management; Management Practices; Innovation; Voice; Environmental Impact; Private Equity; Social Enterprise; Finance; Capital Markets; Management Practices and Processes; Innovation Leadership; Leadership; Innovation and Management; Entrepreneurship; Mission and Purpose; Value Creation; Financial Services Industry; Norway; Sweden; Scandinavia
Serafeim, George, and David Freiberg. "Summa Equity: Building Purpose-Driven Organizations." Harvard Business School Case 118-028, November 2017. (Revised April 2019.)
- Web
Students on the Job Market - Doctoral
optimal export taxes depend on a trade-off between the good's military centrality and its distortion centrality. Military centrality is a network-adjusted sales share to the foreign military; distortion centrality reflects taxation... View Details
- Web
Named Fellowship Funds - Alumni
sustainable business, social enterprise, or reforestation, including members of the student-led HBS Energy and Environment Club and the Social Enterprise Club. Asian-American Business Association Fellowship The Asian-American Business... View Details
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- 25 Jun 2013
- First Look
First Look: June 25
by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in View Details
Keywords: Anna Secino