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  • All HBS Web  (14,057)
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  • March 2012
  • Article

The New Science of Viral Ads

By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
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Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
  • 2013
  • Book

The Economics of Digitization

By: Shane Greenstein, Avi Goldfarb and Catherine Tucker
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Greenstein, Shane, Avi Goldfarb and Catherine Tucker, eds. The Economics of Digitization. International Library of Critical Writings in Economics. Edward Elgar Publishing, 2013.
  • Winter 2021
  • Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé
Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical... View Details
Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Banks and Banking
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Bhidé, Amar. "Making Economics More Useful: How Technological Eclecticism Could Help." Journal of Applied Corporate Finance 33, no. 1 (Winter 2021): 122–133.
  • May 2018
  • Article

The Economics of Patient-Centered Care

By: Guy David, Philip Saynisch and Aaron Smith-McLallen
The Patient-Centered Medical Home (PCMH) is a widely-implemented model for improving primary care, emphasizing care coordination, information technology, and process improvements. However, its treatment as an undifferentiated intervention in policy evaluation obscures... View Details
Keywords: Primary Care; Accreditation; Patient-centered Medical Home; Health Care and Treatment; Economics
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David, Guy, Philip Saynisch, and Aaron Smith-McLallen. "The Economics of Patient-Centered Care." Journal of Health Economics 59 (May 2018): 60–77.
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
  • Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

Summing Up Neuro economics is here to stay, according to a majority of those responding to this month's column. Its promises are too great to ignore. But it may be too early to know whether the promises will... View Details
Keywords: by Jim Heskett
  • 2023
  • Book

Right Kind of Wrong: The Science of Failing Well

By: Amy Edmondson
A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

We used to think of failure as the opposite of success. Now,... View Details
Keywords: Failure; Success
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Edmondson, Amy. Right Kind of Wrong: The Science of Failing Well. New York, NY: Atria Books, 2023.
  • Article

The Economic Consequences of Hospital Admissions

By: Carlos Dobkin, Amy Finkelstein, Raymond Kluender and Matthew Notowidigdo
We use an event study approach to examine the economic consequences of hospital admissions for adults in two datasets: survey data from the Health and Retirement Study, and hospitalization data linked to credit reports. For non-elderly adults with health insurance,... View Details
Keywords: Personal Finance; Borrowing and Debt; Insurance; Insolvency and Bankruptcy; Health Care and Treatment
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Dobkin, Carlos, Amy Finkelstein, Raymond Kluender, and Matthew Notowidigdo. "The Economic Consequences of Hospital Admissions." American Economic Review 108, no. 2 (February 2018): 308–352.
  • November – December 1998
  • Article

Clusters and the New Economics of Competition

By: Michael E. Porter
This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
Keywords: Economics; United States
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Porter, Michael E. "Clusters and the New Economics of Competition." Harvard Business Review 76, no. 6 (November–December 1998): 77–90.
  • 23 Oct 2008
  • Working Paper Summaries

Economic Impacts of Immigration: A Survey

Keywords: by Sari Pekkala Kerr & William R. Kerr
  • 1991
  • Book

Economic Environment of International Business

By: R. Vernon and L. T. Wells Jr.
Keywords: Business Ventures; Global Range; Economics
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Vernon, R., and L. T. Wells Jr. Economic Environment of International Business. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1991. (Wells was a co-author of the first through fourth editions, as well. One edition was published in Chinese by the editorial staff of the Shanghai San-Lian Bookstore, 1990.)
  • August–October 2003
  • Article

The Economic Performance of Regions

By: Michael E. Porter
Keywords: Economics; Performance
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Porter, Michael E. "The Economic Performance of Regions." Regional Studies 37, nos. 6-7 (August–October 2003).
  • 1980
  • Book

The Economics of University Behavior

By: David A. Garvin
Keywords: Economics; Higher Education; Behavior
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Garvin, David A. The Economics of University Behavior. Academic Press, 1980.
  • October 2023
  • Article

Laboratory Safety and Research Productivity

By: Alberto Galasso, Hong Luo and Brooklynn Zhu
Are laboratory safety practices a tax on scientific productivity? We examine this question by exploiting the substantial increase in safety regulations at the University of California following the shocking accidental death of a research assistant in 2008.... View Details
Keywords: Economics Of Science; Risk Perception; Safety Regulations; Governing Rules, Regulations, and Reforms; Working Conditions; Safety; Performance Productivity
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Galasso, Alberto, Hong Luo, and Brooklynn Zhu. "Laboratory Safety and Research Productivity." Art. 104827. Research Policy 52, no. 8 (October 2023).
  • April 2015 (Revised October 2019)
  • Case

The Great Divergence: Europe and Modern Economic Growth

By: Sophus A. Reinert
The continent of Europe seemed in the spring of 2015 to be in a weaker position relative to other world regions than it had in centuries. Though comparatively small, it had long played a disproportionate role in world history, to the extent that the modern world system... View Details
Keywords: The Great Divergence; Modern Economic Growth; Empire; Disruption; Economic Growth; Values and Beliefs; History; Globalization; Europe
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Reinert, Sophus A. "The Great Divergence: Europe and Modern Economic Growth." Harvard Business School Case 715-039, April 2015. (Revised October 2019.)
  • 2024
  • Book

Deals: The Economic Structure of Business Transactions

By: Guhan Subramanian and Michael Klausner
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.

Business transactions take widely varying forms—from multibillion-dollar... View Details
Keywords: Negotiation; Contracts
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Subramanian, Guhan, and Michael Klausner. Deals: The Economic Structure of Business Transactions. Harvard University Press, 2024.
  • December 2004
  • Article

Science and the Diffusion of Knowledge

Keywords: Science; Knowledge Dissemination
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Sorenson, Olav, and Lee Fleming. "Science and the Diffusion of Knowledge." Research Policy 33, no. 10 (December 2004): 1615–1634.
  • Teaching Interest

Economics of Entrepreneurship and Venture Capital

Designed for Harvard College sophomores.

Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details

Keywords: Entrepreneurship; Entrepreneurial Finance; Entrepreneurship And Strategy; Venture Capital
  • 2004
  • Other Unpublished Work

Mobilizing the Potential of German Science

By: Christian H.M. Ketels
Keywords: Science; Innovation and Invention; Government and Politics; Germany
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Ketels, Christian H.M. "Mobilizing the Potential of German Science." Humboldt Institution on Transatlantic Issues, Berlin, Germany, July 2004.
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