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- All HBS Web (117)
- Faculty Publications (58)
Show Results For
- All HBS Web (117)
- Faculty Publications (58)
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling, retail sales through ecommerce... View Details
Keywords: by Kristen Senz
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
the COVID-19 outbreak, however, when sporting events were cancelled and gyms were forced to close, they pivoted to ecommerce and started focusing on home workouts. As Whyte explained in the same article, “What we used to sell in a month,... View Details
- 16 Jun 2020
- Blog Post
Delivering Solutions During a Crisis: an Interview with Hans Kristian Furuseth
through crisis while operating an ecommerce organization during Brexit. With business in the UK and across the EU, Furuseth and his team had to adjust to foreign exchange rates and find ways to quickly cut costs. The experience of rapid... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
their brands in Middle Eastern markets. There, she arrived at a crucial insight: "CPG brands were spending big on equity advertising, but they could not directly link sales and ad buys to show ROI. I really felt there was a need we had to address – for an View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing wants and needs of a new... View Details
Brittany Davis
receive investment and development resources. Previously, she was a Manager at Village Capital where she analyzed opportunities and created investment recommendations in the fintech, education, health, food/agriculture, and energy sectors. Before that, she founded an... View Details
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
weeks later Surette was connected with TB12, a brand new company at the time, through a fellow HBS alum. He joined the company as a freelance consultant to help establish the business plan and grow the impact of TB12 over time, including leveraging partnerships and... View Details
Keywords: Consumer Products / Retail
- 10 Oct 2018
- News
Working with a Giver’s Spirit
low-income people across Southeast Asia to have access to money-saving ecommerce and other mobile content. Supply Philippine smallholder cocoa farmers with best-in-industry knowledge, planting materials, fertilizers, and loan products,... View Details
Brittany Davis
Previously, she was a Manager at Village Capital where she analyzed opportunities and created investment recommendations in the fintech, education, health, food/agriculture, and energy sectors. Before that, she founded an ecommerce... View Details
- 20 Apr 2015
- Blog Post
India Conference 2015
a campaign had helped to create awareness in society and motivate people in creating a cleaner India. The sense of optimism among the members of the various technology and ecommerce panels was palpable. Mr. Rahul Narvekar, CEO... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
trends for the apparel industry, with J. Crew and Century 21 Stores filing for bankruptcy, while ecommerce sales saw double-digit growth. We set out to compare consumers who already shopped online before the pandemic with those who... View Details
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
weeks later Surette was connected with TB12, a brand new company at the time, through a fellow HBS alum. He joined the company as a freelance consultant to help establish the business plan and grow the impact of TB12 over time, including leveraging partnerships and... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been a part of our business... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more View Details
Keywords: by Frank V. Cespedes
- Profile
Laura Sandoval
in ecommerce with Zarbee’s Naturals (now a consumer brand of Johnson & Johnson), Laura turned her attention to an MBA. “I saw big gaps in the pursuit of the ‘triple bottom line: finding ways to use business to benefit people, profits,... View Details
- Fast Answer
FIELD Global Immersion Resources: India
grande,sans-serif;">Search tips: to begin, enter industry or concise keyword and geography keywords in search (ex: eCommerce India), View Details
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
case:https://hbsp.harvard.edu/product/519009-PDF-ENG Harvard Business School 517-047 Selling on Amazon at Tower Paddle Boards By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce... View Details
Keywords: Dina Gerdeman
- 02 Sep 2016
- Op-Ed
The Twitter Election
John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor Thales Teixeira teaches Digital Marketing and View Details
Keywords: by John Quelch and Thales Teixeira
- 12 Feb 2016
- News
Creating Common Ground in Communities of Conflict
catch up,” she says. Questioning the status quo has also inspired Mendhro to launch VIDA, a venture-based ecommerce platform based in San Francisco that connects designers across the globe with producers, to manufacture original apparel... View Details
Keywords: Jill Radsken