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- All HBS Web
(431)
- News (204)
- Research (140)
- Multimedia (3)
- Faculty Publications (76)
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- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
marketing, having developed Gatorade into a powerhouse national brand by skillfully executing a plan drawn straight from the marketing textbooks. After purchasing the sports drink from Stokely-Van Camp in 1983, Quaker introduced it into... View Details
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
2007-2009, the number of eating and drinking locations did not decrease. Why? A large number of newly unemployed people, lacking other employment options, opened their own restaurant businesses. Whether the nature of this crisis has... View Details
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
alcohol, so they didn’t bring the wine and beer list to them. Often, this behavior extended to non-Vietnamese clientele as well, with servers rarely if ever asking for drink orders. The solution seemed obvious: Ask servers to offer the... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
The law, which is still being hashed out in court, requires manufacturers to say sugary drinks can lead to obesity, diabetes, and tooth decay. New research from Harvard Business School suggests that even if San Francisco wins its court... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at places like McDonald's, where they can purchase burgers,... View Details
Keywords: by Dina Gerdeman
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
have-to-do tasks day after day, week after week, many couples carve out special time and space for certain want-to-do moments they enjoy together: They work in the gardens on Saturdays; they share a kiss on weekdays before heading to the office; they eat pizza, View Details
Keywords: by Dina Gerdeman
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
initial survey of several thousand rural households in West Bengal, India, they discovered that people don’t wash their hands with soap for the same reason most of us don’t run three miles every morning or drink eight glasses of water... View Details
Keywords: by Carmen Nobel
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
interactive,” he says. “Leaders should be conscious about creating these contexts to foster a wise company.” Honda knew how to create this kind of buzz. “In the old days,” Takeuchi says, “it was OK to have drinks after work, and he would... View Details
Keywords: by Kristen Senz
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
laundromat called “Linens and Lattes” that would let customers drink coffee, socialize, and surf the web while waiting for their clothes to dry). Well into the night, the judges discussed the presentations over dinner at Harvest... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
of about $70 billion. Daft's solution was an aggressive shift in the opposite direction. On taking over, he avowed, "The world in which we operate has changed dramatically, and we must change to succeed. No one drinks globally. Local... View Details
Keywords: by Pankaj Ghemawat
- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
staff at Dartmouth College must have cringed when Rolling Stone came out with a lengthy article in 2012 about a student who had been hazed and mistreated while pledging a fraternity at the school. The story delved into drinking issues on... View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
coffee drink sold from a vending machine. Where do we compete? "What should a company's global footprint look like? How should it allocate resources across countries?" Collis asks. In the eternal battle between Coke and Pepsi, should... View Details
Keywords: by Julia Hanna
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
hobbies, long dinners, drinks with friends, etc., I wonder how much of this can be attributed to older generations valuing something we do not. My colleagues and I are clear that we're not interested in working evenings and weekends, even... View Details
Keywords: by Sean Silverthorne
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to the business, he learned as much... View Details
Keywords: by Martha Lagace
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
essentially involves drinking a solution of water, salt, sugar, and supplemental zinc. The students soon realize that UNICEF and the World Health Organization have failed to consider the problem from the end-users' perspective. ORT, which... View Details
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
yielding better results in particular decisions has been by running experiments that alter blood glucose levels. Could you tell us more about that? A: We ran experiments where we manipulated the amount of sugar people ingested in a three-hour time period. We showed... View Details
Keywords: by Martha Lagace
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
decisions, remember information, and control mood are all affected by diet. What you need: Nearly all research on nutrition converges on one point: Eat as many vegetables and fruits as you can. Beyond that, avoid processed food (to whatever extent possible, given... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
you eat and drink as you normally would? Or do you splurge and consume a bit more? Or do you eat and drink until you feel like you could burst? Do you stay for one meal, or eat and then hang out for a while... View Details