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  • June 2003
  • Case

Judo in Action

Contains four short stories about small firms challenging large firms. Illustrates some of the ideas that have been termed "judo strategy." In each case, one can argue that the small firm attempts to use the large firm's size and incumbency to constrain the large firm... View Details
Keywords: Small Business; Competitive Advantage
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is strongest in on-premise locations—specifically,... View Details
Keywords: Martha Lagace
  • August 2016 (Revised July 2017)
  • Case

Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

By: Dante Roscini and Gamze Yucaoglu
In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new... View Details
Keywords: Foreign Direct Investment; Emerging Markets; Government Legislation; Taxation; Valuation; Business and Government Relations; Government and Politics; Risk Management; Retail Industry; Food and Beverage Industry; Middle East; Turkey
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  • April 2013
  • Article

Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World

By: Nava Ashraf
Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details
Keywords: Behavior; Economics; Motivation and Incentives; Zambia
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  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

supplemental, qualitative investigation, we propose some potential interpretations for our findings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54356 forthcoming Psychological Science The Effect of Graphic Warnings on Sugary View Details
Keywords: Sean Silverthorne
  • February 2022
  • Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details
Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
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  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

backroom of a Vermont saloon in 1898, Wilson was drawn to drinking after his parents divorced, leaving him with grandparents and a deep insecurity that he didn’t belong. Driven and charismatic, but falling down drunk much of the time, the... View Details
Keywords: by Avery Forman
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

financial differences on a team. “We go out for after-work drinks without acknowledging that some colleagues may not be able to afford it. We pretend colleagues doing the same job earn the same amount of money—even though there is often a... View Details
Keywords: by Avery Forman

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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    • 16 Jun 2008
    • Research & Ideas

    Seven Tips for Managing Price Increases

    to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft drinks can think about... View Details
    Keywords: by John Quelch

      David B. Yoffie

      Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

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      • 15 Feb 2022
      • Book

      When Working Harder Doesn’t Work, Time to Reinvent Your Career

      terrified that even that was starting to slip.” Her relationships are unsatisfactory and she drinks too much—but she can’t see another way. “Maybe I would prefer to be special rather than happy” she explains. “Anyone can do the things it... View Details
      Keywords: by Avery Forman
      • 16 Nov 2016
      • Research & Ideas

      Turning One Thousand Customers into One Million

      steady stream of people who went out at night either to drink with friends or to attend concerts and sporting events and wanted to avoid the hassle of parking or looking for a cab on a rainy or snowy night. That was the case for Chicago—a... View Details
      Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
      • 17 Jan 2023
      • In Practice

      8 Trends to Watch in 2023

      As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
      Keywords: by Avery Forman
      • Profile

      Harshini Chengareddty

      Coming to HBS is like... Drinking water out of a fire hose! Everything being thrown at you in the beginning is amazing – new friends, interesting cases, fun trips – but it all happens at a breakneck pace. What is your most memorable... View Details

        William A. Sahlman

        William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

        Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

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        • 01 Mar 2024
        • News

        Counter Intelligence

        When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
        Keywords: Amy Crawford
        • 24 Apr 2017
        • Op-Ed

        Op-Ed: Courage: The Defining Characteristic of Great Leaders

        PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist Peltz to split the company, but... View Details
        Keywords: by Bill George; Auto; Food & Beverage
        • 01 Mar 2024
        • News

        In Harmony

        time were military Jeeps”) to an American restaurant with rock music playing on the jukebox. “I remember distinctly eating a cheeseburger and drinking a milkshake,” he says. “It was the weirdest and most delicious meal I’d ever tasted.”... View Details
        Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea