Publications

January 2020 (Revised May 2020)
Case

Direct to Consumer Brands

By: Sunil Gupta

Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to... View Details

Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change

18 Jan 2019
News

These Are the Challenges Tech Giants Will Face in 2019

April 2001
Case

Technology Legend in China, A

Describes the sources of Legend's surge to dominance of the Chinese computer market and the subsequent split of distribution and manufacturing into Digital China and Legend Computing. View Details

Keywords: Organizational Change and Adaptation; Production; Distribution; Competitive Strategy; Computer Industry; China

June 1995 (Revised February 1997)
Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details

Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States

January 2009 (Revised July 2009)
Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf

This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details

Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China

2009
Working Paper

Farsighted House Allocation

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl

In this note we study von Neumann-Morgenstern farsightedly stable sets for Shapley and Scarf (1974) housing markets. Kawasaki (2008) shows that the set of competitive allocations coincides with the unique von Neumann-Morgenstern stable set based on a farsighted version... View Details

Keywords: Microeconomics; Housing; Resource Allocation; Mathematical Methods; Competitive Strategy; Equality and Inequality

2008
Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda

Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details

Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition

March 2007
Article

Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords

By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz

We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details

Keywords: Auctions; Search Technology; Online Advertising; Strategy; Balance and Stability

Find at Harvard

September 1983
Case

Bennett, Strang & Farris

A law firm must decide how to split partnership profits among the partners. Issues of seniority versus performance, performance evaluation, and lack of consensus of values dominate the discussions. View Details

Keywords: Partners and Partnerships; Profit Sharing; Legal Services Industry

September 2006 (Revised March 2010)
Case

Teva Pharmaceutical Industries, Ltd

By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras

How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel

20 Apr 2011
Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

self-interest and, often, without regard for moral principles—is silent during the planning stage of a decision but typically emerges and dominates at the time of the decision. Not only will your self-interested motives be more prevalent... View Details

Keywords: by Sean Silverthorne

November 1990 (Revised November 1991)
Case

Time Inc. and New Magazine Development

By: David J. Collis and Nancy Donohue

Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details

Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry

February 1995 (Revised October 2006)
Case

Brainard, Bennis & Farrell (A)

By: John J. Gabarro and Andrew P. Burtis

A law firm must decide how to split partnership profits among the partners. Issues of seniority versus performance, performance evaluation, and lack of consensus of values dominate the discussions. A rewritten version of an earlier case. View Details

Keywords: Partners and Partnerships; Performance Evaluation; Values and Beliefs; Rank and Position; Profit Sharing; Legal Services Industry

31 Mar 2020
News

Reinventing the Direct-to-Consumer Business Model

01 Nov 2019
Video

Patrick Chalhoub

Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, discusses the changing gender balance of customers from the male, head-of-household, dominated 1960s, to the 2010s when women are more likely the... View Details

January 2013 (Revised June 2018)
Case

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld

Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details

Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Retail Industry; United States

04 Apr 2000
Research & Ideas

The Right Way to Restructure Conglomerates in Emerging Markets

that dominate the private sector. These include huge conglomerates such as the chaebol in Korea, the Tata Group in India, and the Koc Group in Turkey. The arguments for restructuring conglomerates are simple. Selling off assets could... View Details

Keywords: by Tarun Khanna & Krishna Palepu

2024
Working Paper

Appropriate Entrepreneurship? The Rise of China and the Developing World

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang

Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details

Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China