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  • All HBS Web  (589)
    • People  (1)
    • News  (202)
    • Research  (340)
    • Multimedia  (1)
  • Faculty Publications  (83)

Show Results For

  • All HBS Web  (589)
    • People  (1)
    • News  (202)
    • Research  (340)
    • Multimedia  (1)
  • Faculty Publications  (83)
← Page 5 of 589 Results →
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • 15 Dec 2006
  • Working Paper Summaries

The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community

Keywords: by Marco Iansiti & Gregory L. Richards; Video Game; Web Services
  • 13 Jul 2009
  • Research & Ideas

Diagnosing the Public Health Care Alternative

liabilities, estimated at about $34 trillion. They are omitted from Medicare's costs because the government uses cash accounting. If Medicare followed the accrual accounting, which private sector insurers must use, its administrative costs would increase by a trillion... View Details
Keywords: by Staff; Health
  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
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Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.

    Michael E. Porter

    Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

    Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
    • 08 Apr 2019
    • Blog Post

    Second Life: Reflections on Complementing Success with an Encore Career

    In 2015, Steve Kloeblen retired and thought he was done with the corporate world. A graduate of HBS Executive Education’s General Management Program, Kloeblen had more than 30 years of experience with IBM, culminating with his transition... View Details
    Keywords: Technology

      An Evaluation of Money Market Fund Reform Proposals

      U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S.  MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

      • March 2011 (Revised December 2012)
      • Case

      Demand Media

      By: John Deighton and Leora Kornfeld
      Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
      Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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      Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
      • 04 Feb 2008
      • Research & Ideas

      Putting Entrepreneurship in the Social Sector

      innovative, social value-creating activity that can occur within or across the nonprofit, government, or business sectors. While virtually all enterprises, commercial and social, generate social value, fundamental to this definition is... View Details
      Keywords: by Sean Silverthorne
      • April 2017 (Revised May 2017)
      • Case

      GE Capital After the Crisis

      By: John C. Coates, John D. Dionne and David S. Scharfstein
      Keith Sherin, CEO of GE Capital, faced a decision on which hinged billions of dollars and the fate of one of America’s most storied companies. On his desk sat two secret analyses: Project Beacon, a proposal to spin off most of GE Capital to GE shareholders, and... View Details
      Keywords: Risk and Uncertainty; Decision Choices and Conditions; Financial Institutions; Strategy
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      Coates, John C., John D. Dionne, and David S. Scharfstein. "GE Capital After the Crisis." Harvard Business School Case 217-071, April 2017. (Revised May 2017.)
      • March 2012
      • Article

      How to Make Finance Work

      By: Robin Greenwood and David S. Scharfstein
      Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by... View Details
      Keywords: Business Ventures; Value; Competitive Advantage; Investment; Performance Evaluation; Household; Financial Crisis; Finance; Financial Services Industry; United States
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      Greenwood, Robin, and David S. Scharfstein. "How to Make Finance Work." Harvard Business Review 90, no. 3 (March 2012).
      • 18 Nov 2010
      • Research & Ideas

      GM’s IPO: Back to the Future

      On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by offering an initial public... View Details
      Keywords: by Staff; Auto
      • April 2010 (Revised March 2011)
      • Case

      The Auction for Travelport (A)

      By: Andrei Hagiu and Misha Sanwal
      A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details
      Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry
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      Hagiu, Andrei, and Misha Sanwal. "The Auction for Travelport (A)." Harvard Business School Case 710-474, April 2010. (Revised March 2011.)
      • March 2015
      • Case

      BOLT: Seed Venture Capital Firm

      By: William A. Sahlman and Robert F. White
      BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

      In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
      Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy
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      Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
      • March 2002 (Revised July 2004)
      • Case

      Price of Light, The: Privatization, Regulation and Valuation in Brazil

      Asks students to produce a valuation for Rio Light, a Brazilian power company that is state owned and to be sold in March 1996. If successful, the privatization would bring in over $2 billion to the Brazilian treasury. But success was far from assured. Members of the... View Details
      Keywords: Valuation; Energy Generation; Privatization; Corporate Governance; Energy Industry; Brazil
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      Dyck, Alexander. "Price of Light, The: Privatization, Regulation and Valuation in Brazil." Harvard Business School Case 702-055, March 2002. (Revised July 2004.)
      • 04 Mar 2013
      • Lessons from the Classroom

      Lessons from Running GM’s OnStar

      OnStar as president and CEO for 14 years. A major subsidiary of General Motors, OnStar provides in-vehicle security, navigation, remote diagnostic, and emergency services to more than 6 million subscribers. Now a senior lecturer at HBS,... View Details
      Keywords: by Carmen Nobel; Auto
      • 20 Oct 2014
      • Research & Ideas

      Users Love Ello, But What’s the Business Model?

      Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details
      Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
      • Research Summary

      Managing Processes

      David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details
      • Web

      Faculty & Research

      acquisition. Ping’s strong fundamentals made the opportunity appealing: the company operated in a high-growth market, generated the majority of its revenues from subscription-based services, and demonstrated significant growth in its... View Details

        Robert J. Dolan

        Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined... View Details

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