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- Faculty Publications (75)
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- All HBS Web (217)
- Faculty Publications (75)
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
It's an unhappy yet unavoidable fact: Sometimes, retail chains go out of business. Moreover, even healthy chains periodically must close down some existing stores. When stores have to be liquidated—when "everything must go"—a... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of convenient choices. That's one reason... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Here's a snapshot of department stores today: Regional brands have all but disappeared; larger players like Federated and May are merging their multi-brand companies, and consolidation continues. Meanwhile, all sorts of retailers from... View Details
- September 2010 (Revised August 2013)
- Case
Liza Davis and the Bargain Hunting Customer
By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Retail Industry; Retail Industry
Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
- 05 Mar 2019
- Working Paper Summaries
The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 2014
- Working Paper
Principals and Their Car Dealers: What Do Targets Tell About Their Relation?
By: Jan Bouwens, Eddy Cardinaels and Jingwen Zhang
In this study we describe target setting and target achievements for a car dealership. Car dealers are eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who... View Details
Keywords: Goals and Objectives; Motivation and Incentives; Franchise Ownership; Retail Industry; Retail Industry
Bouwens, Jan, Eddy Cardinaels, and Jingwen Zhang. "Principals and Their Car Dealers: What Do Targets Tell About Their Relation?" Harvard Business School Working Paper, No. 14-107, April 2014.
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
to buy towels under a variety of bargain pricing scenarios. The findings were significant: A high-pay-ratio retailer required a 50 percent discount to elicit a willingness to purchase the product that was on... View Details
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
eliminated discount coupons, and decorated in a spare style more suited to a hospital than a food retailer. Five years later, Fresh & Easy has not made a dime, and analysts are wondering whether the company should pack up and go home,... View Details
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
implications do your research findings have for online retailers or other business channels? A: Our study has implications for online and catalogue retailers that offer a range of goods for sale and also... View Details
- February 2010 (Revised June 2022)
- Case
Dollarama Inc.
By: Andre F. Perold
Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details
Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Retail Industry; Retail Industry; Canada
Perold, Andre F. "Dollarama Inc." Harvard Business School Case 210-041, February 2010. (Revised June 2022.)
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- June 2011 (Revised March 2013)
- Case
Wal-Mart Update, 2011
By: David B. Yoffie and Renee Kim
In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
- November 2012
- Teaching Note
Groupon (TN)
By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
- 14 Feb 2018
- HBS Seminar
Ruomeng Cui, Emory University
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same View Details
Keywords: Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
are large. However, the proposed exchange ration values Mellon at a discount to its last closing price, even though it is the smaller and non-surviving bank. Kelly must consider the various dimensions of the deal—specifically the value of... View Details
Keywords: Martha Lagace
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
percent off bargain. Online retail giants, such as Temu and Shein, are known for regularly using this tactic, displaying crossed-out anchor prices along with deeply discounted sale prices. “Transparency goes... View Details
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
Any discussion of the future of retail—or how we work—has to include Walmart. As of 2017, 90 percent of the US population lived within 10 miles of a Walmart store; with 11,766 locations worldwide and $514 billion in annual revenues, the View Details