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- All HBS Web
(162)
- News (44)
- Research (103)
- Multimedia (3)
- Faculty Publications (74)
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- 29 May 2007
- First Look
First Look: May 29, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507077 PublicationsThe Impact of Direct-to-Consumer Advertising in Orthopaedics Authors:Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville,... View Details
Keywords: Martha Lagace
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
a lot of the leaders of major biotech companies, they come out of Baxter. And so there is a Baxter imprinting effect on the industry. That should be a fascinating piece of work. Marta Wosinska, who is in marketing, has been looking at the impact of View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
- 15 Apr 2014
- First Look
First Look: April 15
including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC)... View Details
Keywords: Dina Gerdeman
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details
Keywords: by Manda Salls
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate sales and a special... View Details
Keywords: Carmen Nobel
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based View Details
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
drugs,” says Giusti. Working with leaders at direct-to-consumer enterprises and five leading cancer organizations, they drew on the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective... View Details
- 13 Sep 2011
- First Look
First Look: September 13
find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of demand gains due to increased marketing... View Details
Keywords: Sean Silverthorne
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their View Details
Keywords: Re: Multiple Faculty
- 14 Feb 2017
- First Look
First Look at New Research: February 14
out his company’s growth plan for the upcoming five years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals is a desire to embrace a more direct-to-consumer... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
- 17 Jan 2017
- First Look
First Look at New Research: January 17
Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model.... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S.... View Details
Keywords: Martha Lagace