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  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 02 Aug 2004
  • Research & Ideas

Health Care Research and Prospects

a lot of the leaders of major biotech companies, they come out of Baxter. And so there is a Baxter imprinting effect on the industry. That should be a fascinating piece of work. Marta Wosinska, who is in marketing, has been looking at the impact of View Details
Keywords: by Wendy Guild Swearingen; Health
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Dreamliner (as a differentiating ingredient for early adopter airlines). GE and Microsoft are hybrid brands with some direct-to-consumer sales that have helped to build the reputations of what are primarily B2B firms. But these... View Details
Keywords: by John Quelch; Consumer Products
  • 15 Apr 2014
  • First Look

First Look: April 15

including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details
Keywords: by Manda Salls
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC)... View Details
Keywords: Dina Gerdeman
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate sales and a special... View Details
Keywords: Carmen Nobel
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based View Details
Keywords: by Dina Gerdeman; Health
  • 13 Sep 2011
  • First Look

First Look: September 13

find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of demand gains due to increased marketing... View Details
Keywords: Sean Silverthorne
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their View Details
Keywords: Re: Multiple Faculty
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

out his company’s growth plan for the upcoming five years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals is a desire to embrace a more direct-to-consumer... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model.... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S.... View Details
Keywords: Martha Lagace

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