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- All HBS Web
(218)
- News (64)
- Research (114)
- Events (2)
- Multimedia (2)
- Faculty Publications (46)
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- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
This memo discusses "hard-core" antitrust violations, focusing on bid rigging and market allocation, under the laws of the U.S. and other leading antitrust regimes. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/310048-PDF-ENG Nettwerk: View Details
Keywords: Martha Lagace
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 03 Apr 2007
- First Look
First Look: April 3, 2007
channels. CD sales still accounted for the majority of revenues, but sales of music in digital formats (downloads, videos, ringtones) were growing significantly and accounting for approximately 10 percent of... View Details
Keywords: Martha Lagace
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
the head, and whose leadership style springs from their fundamental character and values. George discusses his new book True North, co-written with Peter Sims. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple's iTunes View Details
Keywords: by Sean Silverthorne
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
You Can Still Be Productive Commuters who listen to music or talk radio might be increasing their chance of a stressful workday. Here are better ways to cope with a bad commute. Why Salespeople Struggle at Leading When salespeople become... View Details
Keywords: by Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks, View Details
- 17 Jun 2008
- First Look
First Look: June 17, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208108 Radiohead: Music at Your Own Price (A) Harvard Business School Case 508-110 In October 2007, the British band Radiohead caused a stir when it announced it would allow... View Details
Keywords: Martha Lagace
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details
Keywords: by Frank V. Cespedes
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key concepts include: View Details
Keywords: Re: Multiple Faculty
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios, television networks, book publishers,... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible... View Details
Keywords: by HBS News
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
movies—represents an estimated loss to music and movie companies of up to $180 million a year in India. Plagiarism-—making films based on the ideas, plots, characters, and other "inspirations" from famous films—results in an... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
the violators? First off, the monetary amounts at stake are often small—tens or hundreds of dollars in licensing fees. Is it worth the time, cost, and effort to send a bunch of settlement request letters? Second, few of these types of View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details
Keywords: Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details
Keywords: Carmen Nobel
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=55099 Harvard Business School Case 818-110 Yo-Yo Ma and Silkroad Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to... View Details
Keywords: Dina Gerdeman