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Show Results For
- All HBS Web
(772)
- People (4)
- News (154)
- Research (442)
- Events (6)
- Multimedia (5)
- Faculty Publications (277)
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- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a... View Details
Keywords: Dan Morrell
- 01 Sep 2012
- News
Hierarchy's Last Stand
do. The Internet and social media make position in a hierarchy less important than the ability to attract followers. Facebook pages or Twitter feeds are followed for their content, and anyone can claim a domain name in her own name. As... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
- 01 Sep 2024
- News
Far-Reaching Impact
Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation was approaching that she would receive financial assistance to... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
producers, instead of investing in just a handful of products and making them appeal to mass audiences, should spread their resources more equally across a larger number of smaller bets. A lot of people in the media world and investors... View Details
- 01 Jun 2025
- News
Crucible: Relocation
from my apartment in Lisbon, Portugal, engaged and very pregnant. Crucibles were not meant to be predicted. In spring 2022, just four months after my promotion to VP at a Boston-based global company, I was bullied by two coworkers. I reached a point where no number of... View Details
Keywords: Zhang, Qian
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
When I started Zynga, I realized that our generation has the opportunity to build the digital skyscrapers that may be around for the next century. These are Internet treasures because we can’t remember life before these services or... View Details
- 01 Apr 1997
- News
Facing the Music
record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
- 26 Jul 2018
- News
Running the Numbers
software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at multiple contact points, including ticket sales, retail transactions,... View Details
Keywords: Deborah Blagg
- 01 Dec 2006
- News
Faculty Books
Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
and interviews with 91 American media members, this book discusses journalistic values in the digital age, taking a hard look at the ethical challenges of the job while offering hope for the ways journalism... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
system. Handspring’s Visor quickly distinguished itself from the competition through the addition of an expansion slot that allows users to add a variety of capabilities — digital camera, MP3 player, or cell phone, for example — to their... View Details
- 31 Oct 2019
- News
Business Success Means Community Success in Wisconsin; GNN Roundup
thousands of participants to pubs, restaurants, and hotels around the world. While many events had no agenda other than socializing, others featured special guests or roundtable topics. In São Paolo, 25 alumni and guests gathered for a lively discussion about corporate... View Details
Keywords: Margie Kelley
- 01 Sep 2009
- News
E Ink’s Wild Ride
“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details