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Publications

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  • All HBS Web  (371)
    • News  (101)
    • Research  (192)
    • Events  (2)
  • Faculty Publications  (39)

Show Results For

  • All HBS Web  (371)
    • News  (101)
    • Research  (192)
    • Events  (2)
  • Faculty Publications  (39)
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  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, and communication... View Details
Keywords: by Dina Gerdeman
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

common set of expectations,” one scholarly article observes, “we are ‘under control’ whenever we are in their presence. If we want to be accepted, we try to live up to their expectations.” In companies with strong cultures, norms of... View Details
Keywords: by Ranjay Gulati
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 01 May 2020
  • What Do You Think?

Does Remote Work Mix with Organizational Culture?

distancing with our colleagues from our work teams.” On the other hand, Melanie Roberts reminds us that, “Charles Handy refers to culture as the soup we all swim about in, and that soup is thin when the ‘here’ is not a location and people are working asynchronously and... View Details
Keywords: by James Heskett
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific... View Details
Keywords: by Sean Silverthorne
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

resulting from its general counsel's aggressive enforcement policy. In some years, revenue from these sources has exceeded net income from product sales. A variety of dynamic firms have catalyzed the establishment of patent pools, where firms with different agendas... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

now for whom music has always been a free commodity. The more that we talk to college students and teenagers about why they buy vinyl, the common thread is that having vinyl in your dorm room or your house says something about you and who... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

example, homeowners traditionally hire housekeepers, gardeners, and others to help with common household chores. TaskRabbit, the digital equivalent, lets you hire people, but do so over the web. Likewise,... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • 12 Oct 2011
  • First Look

First Look: October 12

specification. The Jeopardy! problem is different-it requires a probabilistic approach where there is no closed form solution. Instead, statistical patterns in the data are important, and there is no obvious mapping to the way queries are expressed. Such problems are... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Nagle says the software industry’s reliance on free and open source software is the clearest example of how this “virtuous cycle” can work. The digital economy runs on FOSS, with 75 percent of corporate code reliant on the shared system.... View Details
Keywords: by Lane Lambert
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

example, key government officials can serve as mega-influencers by promoting their willingness to be immunized through traditional and digital media. Throughout the history of vaccines efforts, presidents, prime ministers, and leading... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 24 Feb 2020
  • Research & Ideas

The Hidden Vulnerabilities of Open Source Software

accounts were less likely to employ the same level of security measures (such as multifactor authentication) common among organizational accounts. According to the study, “changes to code under the control of these individual developer... View Details
Keywords: by Frank Nagle and Jenny Hoffman; Computer
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific tactics vary by company, they share View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 20 Sep 2019
  • Research & Ideas

Solving the Riddle of How Companies Grow Over Time

other hand, the age of companies does seem to matter, with older companies in general growing more slowly than newer firms. Next, the team looked at the issue of persistence—that is, how likely companies are to sustain their growth over time. In the past, academics... View Details
Keywords: by Michael Blanding; Manufacturing
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

obviously the most challenging. Lagace: What are common errors when companies try to create innovative cultures? Pisano: Big companies too often try to emulate startup cultures, and that’s misguided. First of all, not all startups have... View Details
Keywords: by Martha Lagace
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

evolution of digital imaging. With a number of different technologies and mindsets competing, you have many firms with very different perspectives trying to make sense of what this new technology is and how they should deal with it. What... View Details
Keywords: by Michael J. Roberts; Technology
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

constraints, Stephenson believed a digital world could be truly limitless. Chatter about the metaverse peaked in late 2021, almost three decades after Stephenson’s novel was published, when Mark Zuckerberg announced he would build the... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
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