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Show Results For

  • All HBS Web  (634)
    • People  (1)
    • News  (120)
    • Research  (351)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (201)
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  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
Keywords: Publishing Industries (except Internet); Information
  • 06 Sep 2012
  • News

Fashion-Forward

disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details
Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 28 May 2019
  • News

Alumni and Faculty Books for June 2019

aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
  • 01 Apr 1997
  • News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

what exactly customers are asking for, and when. Slang.ai’s offerings are also customizable, with a portfolio of digital voices from which to choose and background sound elements that can be branded. “We’re focusing on not just the... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 01 Mar 2012
  • News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Mar 2018
  • News

March 2018 Alumni and Faculty Books

Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
  • 01 Mar 2017
  • News

Alumni and Faculty Books for March 2017

The authors propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming a business in the face of imminent disruption. They build upon the lessons of Xerox, Apple, and Barnes & Noble to describe the process of... View Details
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
  • 10 Aug 2022
  • News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
  • 01 Jun 2014
  • News

Screen Saver

not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 06 Dec 2021
  • News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to... View Details
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

Canada, Japan, and the Netherlands - at more than $525 million. Open 24 hours a day, 7 days a week, stores offer a full range of copying, fax, and mailing services, as well as computing and printing self-service, videoconferencing, and View Details
  • 29 Apr 2025
  • News

Challenge Accepted

brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of creativity and it requires us to try a lot of things that don’t work... View Details
Keywords: challenges; failure; advice; experience
  • 01 Dec 2016
  • News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
  • 16 Sep 2015
  • News

Built for Speed

Kentucky, a set of structures so large they are typically measured in acres—900, all told—not square feet and have their own zip code. But big can be a downside for GE’s makers. Kevin Nolan, VP of technology at GE Appliances, offers the example of Nest—the View Details
Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing
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