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  • All HBS Web  (1,910)
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    • News  (617)
    • Research  (868)
    • Events  (5)
    • Multimedia  (7)
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  • January–February 2020
  • Article

Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

By: Rob Markey
Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

Loyalty-leading companies operate differently. They create systems for... View Details

Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy
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Markey, Rob. "Are You Undervaluing Your Customers? It’s Time to Start Measuring and Managing Their Worth." Harvard Business Review 98, no. 1 (January–February 2020): 42–50.
  • 2021
  • Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler
This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
  • Article

Why Leadership Training Fails—and What to Do about It

By: Michael Beer, Magnus Finnström and Derek Schrader
U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
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Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

Summing Up The first impression I get from respondents to this month's column is that Steve Jobs can't be replaced as CEO of Apple by just one person. Rather the succession must include at least a head of design (according to Yadeed Lobo)... View Details
Keywords: by James Heskett; Computer
  • November 1987 (Revised January 1988)
  • Case

Groen: A Dover Industries Company

By: Francis Aguilar
Describes the challenges facing the president of an old-line foodservice and food processing equipment manufacturing company as it attempted to accelerate sales and profit growth through the introduction of innovative products. The introduction of a "revolutionary"... View Details
Keywords: Business or Company Management; Corporate Entrepreneurship; Labor and Management Relations; Machinery and Machining; Management Style; Management Teams; Performance Efficiency; Technological Innovation; Product Development; Organizational Culture
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Aguilar, Francis. "Groen: A Dover Industries Company." Harvard Business School Case 388-055, November 1987. (Revised January 1988.)
  • Teaching Interest

Social Innovation Field Projects

By: John Jong-Hyun Kim
The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise
  • April 1992 (Revised September 1993)
  • Case

Poland--1989

By: Debora L. Spar
Describes the political and economic situation in Poland in 1989, following the country's first democratic elections and the subsequent establishment of a Solidarity-led government. After examining the legacies left by 40 years of Communist rule, the case lays out the... View Details
Keywords: Sovereign Finance; Economic Systems; Government and Politics; Poland
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Spar, Debora L. "Poland--1989." Harvard Business School Case 792-091, April 1992. (Revised September 1993.)
  • April 13, 2021
  • Article

Misinformation about Science in the Public Sphere

By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid
This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the... View Details
Keywords: Knowledge Dissemination; Communication Strategy; Science; Information
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Scheufele, Dietram A., Andrew J. Hoffman, Liz Neely, and Czerne M. Reid. "Misinformation about Science in the Public Sphere." Proceedings of the National Academy of Sciences 118, no. 15 (April 13, 2021).
  • 2015
  • Chapter

From Periphery to Core: A Process Model for Embracing Sustainability

By: Luciana Silvestri and Ranjay Gulati
There is a growing call for business enterprises to adopt sustainability principles and practices, yet many established organizations continue to struggle in their quest to embrace them. In this chapter, we analyze how organizations that relegate sustainability to the... View Details
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Silvestri, Luciana, and Ranjay Gulati. "From Periphery to Core: A Process Model for Embracing Sustainability." In Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

Source: Geber86 When a worker struggles to meet the demands of a particular position, the problem may not be with the employee—maybe it’s the job’s design that is wrong. A poorly designed job can work... View Details
Keywords: by Dina Gerdeman
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

that Clocky wouldn't even hit the market until 2007. “I would kill Clocky in about two days." —Diane Sawyer At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an industrial View Details
Keywords: by Carmen Nobel; Consumer Products
  • November 2019
  • Case

Apple, Einhorn, and iPrefs (Abridged)

By: Carliss Y. Baldwin and W. Carl Kester
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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Baldwin, Carliss Y., and W. Carl Kester. "Apple, Einhorn, and iPrefs (Abridged)." Harvard Business School Case 220-043, November 2019.
  • 16 Dec 2022
  • Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

example, managers could receive “bonus points” for choosing underrepresented candidates that they could later redeem for a free service. “This work essentially says you can’t design these algorithms in isolation,” Lakkaraju says. “You’ve... View Details
Keywords: by Michael Blanding; Technology
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

design and create these beautiful objects that are also very sustainable and do not harm the environment. And why is this so important? Because at HBS, we try to inspire our students to be leaders who make a difference, make a positive... View Details
Keywords: by Brian Kenny; Fashion
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

convinced Lakhani to drop his engineering aspirations and become a scholar of innovation. Lakhani has devoted much of his research at HBS exploring how communities and contests can be designed to achieve innovative outcomes. Last year, he... View Details
Keywords: by Dina Gerdeman
  • Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial... View Details
Keywords: Innovation and Invention; Social Enterprise
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details
Keywords: by Martha Lagace; Consumer Products
  • 24 Jun 2013
  • Working Paper Summaries

The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

Keywords: by Robert L. Simons
  • March 2008
  • Article

Testing a Purportedly More Learnable Auction Mechanism

We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,... View Details
Keywords: Market Design; Auctions; Learning; Economics
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Milkman, Katherine L., James Burns, David Parkes, Gregory M. Barron, and Kagan Tumer. "Testing a Purportedly More Learnable Auction Mechanism." Special Issue on Theoretical, Empirical and Experimental Research on Auctions. Applied Economics Research Bulletin 2 (March 2008): 106–141. (Earlier version distributed as Harvard Business School Working Paper 08-064.)
  • 2017
  • Chapter

Upgrading Regional Competitiveness: What Role for Regional Governments?

By: Christian H.M. Ketels
The literature on the competitiveness of locations has traditionally focused on countries. Over the last decade, however, subnational regions have gained increasing attention both as a level of analysis and as a level for policy making. This chapter aims to explore... View Details
Keywords: Competitiveness; Regions; Economic Policy; Competition; Geographic Scope; Governance; Economy; Policy
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Ketels, Christian H.M. "Upgrading Regional Competitiveness: What Role for Regional Governments?" Chap. 22 in Handbook of Regions and Competitiveness: Contemporary Theories and Perspectives on Economic Development, edited by Robert Huggins and Piers Thompson, 501–517. Edward Elgar Publishing, 2017.
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