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  • All HBS Web  (2,709)
    • People  (4)
    • News  (244)
    • Research  (2,189)
    • Events  (9)
    • Multimedia  (5)
  • Faculty Publications  (1,528)
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  • Article

Making Choices Without Deliberating

Keywords: Decision Choices and Conditions
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Dijksterhuis, Ap, Maarten W. Bos, Loran F Nordgren, and Rick B. Van Baaren. "Making Choices Without Deliberating." Science 312, no. 5779 (June 9, 2006): 1472.
  • February 2000 (Revised January 2008)
  • Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details
Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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Rangan, V. Kasturi, and Marie Bell. "Merrill Lynch: Integrated Choice." Harvard Business School Case 500-090, February 2000. (Revised January 2008.)
  • fall 2007
  • Article

Estimating Demand Uncertainty Using Judgmental Forecasts

By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher
Keywords: Risk and Uncertainty; Judgments; Forecasting and Prediction
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Gaur, Vishal, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher. "Estimating Demand Uncertainty Using Judgmental Forecasts." Manufacturing & Service Operations Management 9, no. 4 (fall 2007).
  • 2023
  • Working Paper

The Complexity of Economic Decisions

By: Xavier Gabaix and Thomas Graeber
We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details
Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production
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Gabaix, Xavier, and Thomas Graeber. "The Complexity of Economic Decisions." Harvard Business School Working Paper, No. 24-049, February 2024.
  • 15 Oct 2019
  • Working Paper Summaries

Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries

Keywords: by Caroline Le Pennec-Caldichoury and Vincent Pons
  • 1996
  • Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
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Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
  • April 1995
  • Article

Perceptions of Fairness in Interpersonal and Individual Choice Situations

By: M. H. Bazerman, S. B. White and G. F. Loewenstein
Keywords: Perception; Fairness; Decision Choices and Conditions
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Bazerman, M. H., S. B. White, and G. F. Loewenstein. "Perceptions of Fairness in Interpersonal and Individual Choice Situations." Current Directions in Psychological Science 4, no. 2 (April 1995): 39–43.
  • June 2024
  • Article

Counterparty Risk and Counterparty Choice in the Credit Default Swap Market

By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega
We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a... View Details
Keywords: Credit Derivatives and Swaps; Market Participation; Risk and Uncertainty; Price; Financial Markets; Credit
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Du, Wenxin, Salil Gadgil, Michael Gordy, and Clara Vega. "Counterparty Risk and Counterparty Choice in the Credit Default Swap Market." Management Science 70, no. 6 (June 2024): 3808–3826.
  • September 2002
  • Case

Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice

Presents the decision by the Federal Court of Appeals for the ninth Circuit in the spring of 2002 to invalidate Seattle's use of race as a factor in allocating space in Seattle's oversubscribed schools. Summarizes the posture and content of the litigation, including... View Details
Keywords: Management; Leadership; Income; Social Entrepreneurship; Race; Lawsuits and Litigation; Education; Education Industry; Seattle
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Leschly, Stig. "Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice." Harvard Business School Case 803-040, September 2002.
  • March 2018
  • Case

McKinsey & Company: Early Career Choices (A)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb
This case profiles the early career choices faced by three McKinsey associates. The (A) case profiles the dilemma faced by each individual and sets up the class discussion. View Details
Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decision Choices and Conditions; Consulting Industry
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Choudhury, Prithwiraj, Carin-Isabel Knoop, and Nathaniel Schwalb. "McKinsey & Company: Early Career Choices (A)." Harvard Business School Case 618-034, March 2018.
  • March 2018
  • Supplement

McKinsey & Company: Early Career Choices (B)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb
The (B) case outlines the choices made by the associates in real life and the consequences of such choices. View Details
Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry
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Choudhury, Prithwiraj, Carin-Isabel Knoop, and Nathaniel Schwalb. "McKinsey & Company: Early Career Choices (B)." Harvard Business School Supplement 618-038, March 2018.
  • August 2016
  • Article

Asymmetric Effects of Favorable and Unfavorable Information on Decision-making Under Ambiguity

By: Alexander Peysakhovich and Uma R. Karmarkar
Most daily decisions involve uncertainty about outcome probabilities arising from incomplete knowledge, i.e., ambiguity. We explore how the addition of partial information affects these types of choices using theoretical and empirical methods. Our experiments in both... View Details
Keywords: Ambiguity; Decision Making; Outcomes; Information; Decision Choices and Conditions; Outcome or Result
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Peysakhovich, Alexander, and Uma R. Karmarkar. "Asymmetric Effects of Favorable and Unfavorable Information on Decision-making Under Ambiguity." Management Science 62, no. 8 (August 2016).
  • March 2014
  • Article

Information Environment and the Investment Decisions of Multinational Corporations

By: Nemit O. Shroff, Rodrigo S. Verdi and Gwen Yu
This paper examines how the external information environment in which foreign subsidiaries operate affects the investment decisions of multinational corporations (MNCs). We hypothesize and find that the investment decisions of foreign subsidiaries in country-industries... View Details
Keywords: Capital Budgeting; Multinational Firms; Cross-border Frictions; Agency Frictions; Transparency; Financial Reporting Quality; Information Quality; Information; Multinational Firms and Management; Decision Choices and Conditions; Investment
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Shroff, Nemit O., Rodrigo S. Verdi, and Gwen Yu. "Information Environment and the Investment Decisions of Multinational Corporations." Accounting Review 89, no. 2 (March 2014): 759–790.
  • July 1997
  • Article

Perspectives on Multiple Category Choice

By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
Keywords: Decision Choices and Conditions; Perspective
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Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta, and Puneet Manchanda. "Perspectives on Multiple Category Choice." Marketing Letters 8, no. 3 (July 1997): 297–305.
  • Article

Loss Aversion, Diminishing Sensitivity, and the Role of Experience in Repeated Decisions

Three experiments are presented that explore the assertion that loss aversion and diminishing sensitivity drive the effect of experience on choice behavior. The experiments are focused on repeated choice tasks where decision makers choose repeatedly between... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Mathematical Methods; Loss
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Erev, Ido, Eyal Ert, and Eldad Yechiam. "Loss Aversion, Diminishing Sensitivity, and the Role of Experience in Repeated Decisions." Journal of Behavioral Decision Making 21, no. 5 (December 2008).
  • 2025
  • Working Paper

How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions

By: Christian Kaps and Arielle Anderer
Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details
Keywords: Learning Curve; Technology; Innovation; Batteries; Energy Storage; Sequential Decision Making; TELCO; Exploration; Exploitation; Problems and Challenges; Cost vs Benefits; Technology Adoption; Battery Industry
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Kaps, Christian, and Arielle Anderer. "How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions." Working Paper, March 2025.
  • 2023
  • Working Paper

Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition

By: Timo O. Vuori and Michael L. Tushman
Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their... View Details
Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms
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Vuori, Timo O., and Michael L. Tushman. "Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition." Harvard Business School Working Paper, No. 23-054, March 2023.
  • November 2019
  • Case

Edita: Making Choices in Uncertain Times

By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details
Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East
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Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

by management layers, making independent decisions about everything from where to buy bandages to how to discipline a nurse who slacks off. “Working in an organization that trusts you and cares for you makes... View Details
Keywords: by Annelena Lobb; Health
  • February 2001 (Revised April 2001)
  • Case

Merrill Lynch: Integrated Choice (Abridged)

By: F. Warren McFarlan and James Weber
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details
Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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McFarlan, F. Warren, and James Weber. "Merrill Lynch: Integrated Choice (Abridged)." Harvard Business School Case 301-081, February 2001. (Revised April 2001.)
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