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      • Faculty Publications  (395)

      David E. BellRemove David E. Bell →

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      • September 2012
      • Teaching Plan

      Marine Harvest: Leading Salmon Aquaculture (TP)

      By: David E. Bell and Ryan Johnson
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      Bell, David E., and Ryan Johnson. "Marine Harvest: Leading Salmon Aquaculture (TP)." Harvard Business School Teaching Plan 513-049, September 2012.
      • September–October 2012
      • Article

      One-Switch Conditions for Multiattribute Utility Functions

      By: Ali E. Abbas and David E. Bell
      We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,... View Details
      Keywords: One-switch; Utility Independence; Risk Aversion; Multiattribute Utility; Decision Making
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      Abbas, Ali E., and David E. Bell. "One-Switch Conditions for Multiattribute Utility Functions." Operations Research 60, no. 5 (September–October 2012): 1199–1212.
      • August 2012
      • Teaching Plan

      Brasil Foods (TP)

      By: David E. Bell and Natalie Kindred
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      Bell, David E., and Natalie Kindred. "Brasil Foods (TP)." Harvard Business School Teaching Plan 513-035, August 2012.
      • 2012
      • Working Paper

      The Need for (long) Chains in Kidney Exchange

      By: Itai Ashlagi, David Gamarnik, Michael A. Rees and Alvin E. Roth
      It has been previously shown that for sufficiently large pools of patient-donor pairs, (almost) efficient kidney exchange can be achieved by using at most 3-way cycles, i.e., by using cycles among no more than 3 patient-donor pairs. However, as kidney exchange has... View Details
      Keywords: Networks; Complexity; Performance Efficiency; Medical Specialties; Health Care and Treatment; Philanthropy and Charitable Giving
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      Ashlagi, Itai, David Gamarnik, Michael A. Rees, and Alvin E. Roth. "The Need for (long) Chains in Kidney Exchange." NBER Working Paper Series, No. 18202, July 2012.
      • December 2011 (Revised October 2015)
      • Case

      Fonterra

      By: David E. Bell and Mary Shelman
      In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details
      Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia
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      Bell, David E., and Mary Shelman. "Fonterra." Harvard Business School Case 512-003, December 2011. (Revised October 2015.)
      • December 2011 (Revised April 2013)
      • Case

      Brasil Foods

      By: David E. Bell and Natalie Kindred
      In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
      Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil
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      Bell, David E., and Natalie Kindred. "Brasil Foods." Harvard Business School Case 512-013, December 2011. (Revised April 2013.)
      • December 2011 (Revised October 2015)
      • Case

      K&N's: Health and Happiness for Pakistan

      By: David E. Bell, Damien P. McLoughlin and Mary Shelman
      Keywords: Family Business; Growth and Development Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Pakistan
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      Bell, David E., Damien P. McLoughlin, and Mary Shelman. "K&N's: Health and Happiness for Pakistan." Harvard Business School Case 512-002, December 2011. (Revised October 2015.)
      • December 2011 (Revised May 2016)
      • Case

      Marine Harvest: Leading Salmon Aquaculture

      By: David E. Bell and Ryan Johnson
      Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details
      Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Bell, David E., and Ryan Johnson. "Marine Harvest: Leading Salmon Aquaculture." Harvard Business School Case 512-042, December 2011. (Revised May 2016.)
      • December 2011 (Revised September 2017)
      • Case

      Domino's Pizza

      By: David E. Bell, Phillip Andrews and Mary Shelman
      Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details
      Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry
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      Bell, David E., Phillip Andrews, and Mary Shelman. "Domino's Pizza." Harvard Business School Case 512-004, December 2011. (Revised September 2017.)
      • November 2011
      • Article

      KFC's Radical Approach to China

      By: David E. Bell and Mary L. Shelman
      Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details
      Keywords: Food; Food and Beverage Industry; China
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      Bell, David E., and Mary L. Shelman. "KFC's Radical Approach to China." Harvard Business Review 89, no. 11 (November 2011).
      • July 2011
      • Teaching Note

      Asian Agri and the Future of Palm Oil (TN)

      By: David E. Bell and Natalie Kindred
      Teaching Note for 511015. View Details
      Keywords: Agriculture and Agribusiness Industry; Indonesia; Malaysia
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      Bell, David E., and Natalie Kindred. "Asian Agri and the Future of Palm Oil (TN)." Harvard Business School Teaching Note 512-014, July 2011.
      • May – June 2011
      • Article

      One-Switch Independence for Multiattribute Utility Functions

      By: Ali E Abbas and David E. Bell
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      Abbas, Ali E., and David E. Bell. "One-Switch Independence for Multiattribute Utility Functions." Operations Research 59, no. 3 (May–June 2011): 764–771.
      • April 2011
      • Teaching Note

      Taylor Fresh Foods (TN)

      By: David E. Bell and Mary Louise Shelman
      Teaching Note for 509008. View Details
      Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States
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      Bell, David E., and Mary Louise Shelman. "Taylor Fresh Foods (TN)." Harvard Business School Teaching Note 511-128, April 2011.
      • April 2011
      • Teaching Note

      Yum! China (TN)

      By: David E. Bell and Mary Louise Shelman
      Teaching Note for 511040. View Details
      Keywords: Food and Beverage Industry; Beijing Shi
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      Bell, David E., and Mary Louise Shelman. "Yum! China (TN)." Harvard Business School Teaching Note 511-106, April 2011.
      • December 2010 (Revised April 2013)
      • Case

      Kepak and the Future of the Irish Beef Industry

      By: David E. Bell, Damien P. McLoughlin and Mary Shelman
      As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details
      Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Republic of Ireland
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      Bell, David E., Damien P. McLoughlin, and Mary Shelman. "Kepak and the Future of the Irish Beef Industry." Harvard Business School Case 511-070, December 2010. (Revised April 2013.)
      • December 2010 (Revised March 2013)
      • Case

      Asian Agri and the Future of Palm Oil

      By: David E. Bell and Natalie Kindred
      For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
      Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
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      Bell, David E., and Natalie Kindred. "Asian Agri and the Future of Palm Oil." Harvard Business School Case 511-015, December 2010. (Revised March 2013.)
      • December 2010 (Revised February 2012)
      • Case

      Yum! China

      By: David E. Bell and Mary Shelman
      Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and... View Details
      Keywords: Business Processes; Business or Company Management; Growth and Development Strategy; Strategy; Business Strategy; Food and Beverage Industry; Beijing Shi
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      Bell, David E., and Mary Shelman. "Yum! China." Harvard Business School Case 511-040, December 2010. (Revised February 2012.)
      • December 2010 (Revised January 2011)
      • Case

      Los Grobo: Farming's Future?

      By: David E. Bell and Cintra Scott
      This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los... View Details
      Keywords: Agribusiness; Business Model; Ownership; Networks; Expansion; Information Technology; Agriculture and Agribusiness Industry; Argentina
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      Bell, David E., and Cintra Scott. "Los Grobo: Farming's Future?" Harvard Business School Case 511-088, December 2010. (Revised January 2011.)
      • September 2010 (Revised February 2011)
      • Case

      Red Lobster

      By: David E. Bell and Jason Riis
      Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
      Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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      Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
      • June 2010
      • Teaching Note

      Diamond Foods (TN)

      By: David E. Bell, Natalie Kindred and Mary Louise Shelman
      Teaching Note for 510013.. View Details
      Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry
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      Bell, David E., Natalie Kindred, and Mary Louise Shelman. "Diamond Foods (TN)." Harvard Business School Teaching Note 510-067, June 2010.
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