Database Marketing - Publications - Faculty & Research

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details

Keywords: by Garry Emmons; Service

08 Nov 2010
Research & Ideas

How to Fix a Broken Marketplace

An economic handyman of sorts, Alvin E. Roth fixes broken markets. As a Nobel Prize-winning pioneer in the field of market design, the Harvard Business School professor cofounded a kidney donation matching system for New England,... View Details

Keywords: by Carmen Nobel; Health

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

“are not a bunch of weirdos. They look and act just like investors in traditional asset markets.” Understanding this market is increasingly important. Cryptocurrencies’ global value has boomed to a market... View Details

Keywords: by Ben Rand

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be encountered by marketers. Prior upheavals occurred with the dawn of... View Details

Keywords: by Peter K. Jacobs

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping... View Details

Keywords: Consumer Products / Retail

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which... View Details

Keywords: Dina Gerdeman

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

are already a significant amount of open-source models that you or I could build on. So, let's say we want to block AI from generating hate speech. To the extent that there is a market for hate speech, some entrepreneur will be able to... View Details

Keywords: by Ben Rand; Technology; Information Technology

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

vast database of industry trends, past crowdsourcing challenges, market research, and consumer behavior. Humans will then apply their critical thinking and creativity to these AI-generated concepts, refining... View Details

Keywords: by Rachel Layne; Information Technology

20 Oct 2014
Blog Post

Create Buzzworthy Industry Education Events at HBS

As a presenting recruiting organization, you may face a marketing challenge. And that is, how to be both differentiated and relevant when you make an Industry Education Event to HBS students. These events provide companies with the... View Details

Web

Impact Investments

sector. Recent Research What Do Impact Investors Do Differently? By Shawn Cole, Leslie Jeng, Josh Lerner, Natalia Rigol, Benjamin Roth The Project on Impact Investments’ Impact Investment Database By Burton, M. Diane, Shawn Cole, Abhishek... View Details

Web

Named Fellowship Funds - Alumni

management, core investment, and portfolio committees. He has been in the private equity industry since earning his JD/MBA at HLS and HBS. Ellen is the director of marketing for Gong Cha Global, a bubble tea franchisor; she previously... View Details

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

approaches to impact investing. “Most of the dollars raised are deployed in funds seeking market returns, and many of those investors are quite happy to co-invest with traditional venture firms.” Impact investors may seek to influence... View Details

Keywords: by Rachel Layne

Web

Research Services - Faculty & Research

problems. Some specific research services available to HBS faculty include: Computing resources HBS provides an expansive computing infrastructure for research, as well as the guidance and expertise of programmers, statisticians, database... View Details

03 Jan 2017
First Look

January 3, 2017

Winter 2017 MIT Sloan Management Review Why Big Data Isn't Enough By: Chai, Sen, and Willy C. Shih Abstract—There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any... View Details

Keywords: Carmen Nobel

02 May 2023
What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

These three competitors are going all out to bring to light the fruits of work they’ve been engaged in for as long as a decade. The usual beta testing in the market is now underway; the kinks will be worked out with the help of all of us.... View Details

Keywords: by James Heskett; Information Technology; Technology

Web

Behavioral Finance & Financial Stability

Bubbles for Fama By: Robin Greenwood , Andrei Shleifer & Yang You FEB 2017 Authors Greenwood, Shleifer, and You evaluate Eugene Fama's claim that stock markets do not exhibit price bubbles using US and international stock return data.... View Details

19 Sep 2006
First Look

First Look: September 19, 2006

Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets versus broadening his attack to include China. If he enters China, should he... View Details

Keywords: Sean Silverthorne

01 Sep 2023
News

Money Does Grow on (Family) Trees

on his land. Kearns has documented it all. “Genealogy is an opportunity to uncover, be inspired by, and share stories of all people,” says Kearns, a marketing director for Amazon Web Services and board member of the nonprofit National... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

Web

About - Behavioral Finance & Financial Stability

Harvard Business School and launched in July 2016, supports research collaborations between faculty and students across Harvard to understand, predict, and prevent financial instability. The BFFS project occasionally invites globally renowned scholars, policymakers,... View Details

Publications