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- All HBS Web (106)
- Faculty Publications (27)
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Online Digital Marketing Strategy Course | HBS Online
This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts January 15th Enroll Now Craft... View Details
- 01 Jun 2013
- News
Minding The Gap
alignment, student-weighted formulas, and data-driven decision-making, which have sold roughly 45,000 copies. These resources are used by district leaders nationwide for professional development training, as well as in courses at HGSE,... View Details
- 01 Dec 2010
- News
The Transformers
social impact. And the way to magnify that impact is to give away valuable knowledge to anyone who can use it. Bridgespan is unique in another equally important way. It is a pioneer in the application of data-driven strategy and... View Details
- 20 Oct 2016
- News
Smart Moves
“Cities can make improvements without making a big investment by using data and by being smarter,” says Mistele. “Data by itself doesn’t fix things, but it can tell you where you should invest. You can make data-driven decisions, rather... View Details
- 01 Mar 2012
- News
Get Creative
elevated respect for data-driven, fact-based, analytical decision-making. The problem is that data are only available about the past. If you’re trying to be innovative, and you have this data-driven mindset, you can’t go forward. So... View Details
- 22 Jun 2021
- Blog Post
Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights
have gone through a similar process. This information helps them communicate a strong, data-driven argument against discriminatory legislation. Lastly, coalitions help their members develop a clear and unified message that, in turn, makes... View Details
Keywords: All Industries
- 25 Oct 2011
- First Look
First Look: October 25
Allocation for Kidney Transplantation Authors:Dimitris Bertsimas, Vivek F. Farias, and Nikolaos Trichakis Abstract We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to... View Details
Keywords: Sean Silverthorne
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future. The Power of Experiments: Decision-Making in a Data-Driven World by Michael Luca, Lee J. Styslinger III Associate... View Details
- 15 Jan 2013
- First Look
First Look: January 15
Prior research remains unsettled as to whether improvements to firm operational efficiency aggravate or alleviate the impact of disruptions. Improved operational efficiency may leave firms more exposed when... View Details
Keywords: Sean Silverthorne
- Web
Online Entrepreneurial Marketing Course | HBS Online
proven toolkit for identifying, capturing, and influencing customers and learn how to create a viable, scalable business using limited resources. Related Programs Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital... View Details
- 26 Feb 2020
- News
Phoenix Rising
conservative and nationalist party. But he had a few things going for him, explains Harvard’s Nicolas Prevelakis: “He was very prepared, he brought a data-driven approach and a very clear message of technocratic governance and... View Details
Keywords: Jen McFarland Flint
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
real-time. With these forecasts, an airport’s operating team can make data-driven decisions, identify late connecting passengers and assist them to make their connections. The airport can also update its... View Details
Keywords: Dina Gerdeman
- 13 May 2014
- First Look
First Look: May 13
Implementing a 'Social Way' for Global Mining The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate... View Details
Keywords: Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
valuation of $200 million and debating changes to them that will allow them to grow their business. Ensuring that their marketing dollars were being spent efficiently was critical to the data-driven management team and proving to be... View Details
Keywords: Dina Gerdeman
- 03 Sep 2013
- First Look
First Look: September 3
Nien-hê Abstract—Multinational enterprises (MNEs) operate across countries that vary widely in their legal, political, and regulatory institutions. One question that arises is whether there are certain minimum standards that ought to... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
integrating operations to avoid corruption. The difference, the authors believe, lies in the choice between “push” and “pull” investment. MNCs seek growth by pushing current products onto emerging middle-class consumers. They retain some... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
A More Perfect Union
of America’s democratic systems was incubated among a group of HBS alumni; many more serve on its steering and advisory groups; and of the 140 members—executives, investors, entrepreneurs, and academic experts, people of all political stripes—half are Harvard MBAs. The... View Details
- Web
Print View - Course Catalog
Entrepreneurial Management Shikhar Ghosh Spring 2025 Q3Q4 3.0 ^ back to top A Area Faculty Name Term Quarter Credits A Manager's Guide to Leveraging Technology Technology & Operations Management Michael Parzen Fall 2024 Q1 1.5 Advanced... View Details