Data Privacy - Publications - Faculty & Research

08 May 2007
First Look

First Look: May 8, 2007

using data from the recent redesign of the NYC High School match, which places approximately 90,000 students per year, we document that the extent of potential efficiency loss is substantial. Over 6,800 student applicants in the main... View Details

Keywords: Martha Lagace

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Health. Quelch says integrating patient data is crucial to propelling the health care system to become more consumer-centric. Yet with many people concerned about privacy and skeptical about personal View Details

Keywords: by Dina Gerdeman; Health; Technology

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

on what is measured rather than finding the best ways to be effective. There’s also the issue of regulation. Specific data privacy regulations already in place, such as the European Union’s General View Details

Keywords: by Ben Rand

Article

Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

By: Noy Alon, Ariel Dora Stern and John Torous

BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous... View Details

Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care and Treatment; Mobile and Wireless Technology; Applications and Software; Framework

Citation

Read Now

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details

Keywords: by Carmen Nobel; Consumer Products

07 Jun 2016
First Look

June 7, 2016

May 2016 American Economic Review: Papers and Proceedings International Data on Measuring Management Practices By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun, Daniela Scur, and John Van Reenen Abstract—We examine methods used to... View Details

Keywords: Sean Silverthorne

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

is not for the fainthearted. Most of us know how to drive—we have the basics—but we recognize we are ill-prepared to race against world-class competitors. While data and digital technologies were once enablers of efficiency and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Facebook’s current data privacy crisis, could learn a lot from Johnson. Let’s examine how Johnson and Zuckerberg measured up against what I have identified as 7 Lessons for Leading in Crisis. #1: Face... View Details

Keywords: by Bill George; Technology; Food & Beverage

08 Jun 2010
First Look

First Look: June 8

engaged citizens and the potential for new innovations from the private sector. Potential drawbacks of open access including security and privacy issues are illustrated. Issues related to the role of government in releasing View Details

Keywords: Martha Lagace

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

mobile phone penetration, universal availability of unique ID systems, and evolving privacy and data protection laws. It builds on global best practices and promotes the adoption of human-centered design... View Details

Keywords: Dina Gerdeman

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

lost critical people in the background who make this whole thing work. Gazette: Twitter has been under a consent decree for over a decade over data privacy and security violations. Back in May, the company... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data View Details

Keywords: by Lane Lambert

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of... View Details

Keywords: by Maggie Starvish; Retail

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

health system, the team observed “remarkably similar results, despite some dramatic differences in the type of health system and the patients they care for,” Stern says. Could other factors be at play? Due to privacy regulations, the... View Details

Keywords: by Ben Rand; Health

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by... View Details

Keywords: by John Deighton and Leora Kornfeld

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

algorithms make decisions, even for a few seconds, you open yourself up to all kinds of challenges. Consumer privacy and cybersecurity are huge ones. Companies are vulnerable to people coming in and stealing View Details

Keywords: by Dina Gerdeman

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details

Keywords: by Susan Young

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

suggestion was that Facebook change its business model to include subscriptions for some users. As Renee put it, “Zuckerberg and his team need to reset their revenue model. Facebook users should be given the choice—use my data and I can... View Details

Keywords: by James Heskett; Web Services; Information Technology

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big View Details

Keywords: by James Heskett; Advertising; Consumer Products

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

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