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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
companies now find their best customers in China and India, where U.S. technology products are in high demand. More importantly, the free flow of ideas and capital have created entrepreneurial hot spots around the globe, challenging... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
the company’s trust and foundation. Aymeric Maudous, CEO and Founder of Lord of the Trees (far left) watches a test flight of a seed-planting drone. Aymeric Maudous holds one of the proprietary tree seed pods that are planted by drones.... View Details
Keywords: Margie Kelley
- 01 Mar 2014
- News
Feedback
the testing that has to be repeated is enormous. There was a very interesting book published in the early 1990s called Competing Against Time. The central hypothesis is that about 90 percent of the time it takes to do something is wasted... View Details
Keywords: Health, Social Assistance
- 25 Aug 2022
- News
Open Market
into account a lot of different inputs. Once you’re able to identify what you’re building and who you’re building it for, then you can focus on execution. We consider a few things when we’re executing, including asking ourselves: Have we truly listened to our View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
and everyone, literally everyone, was asking him to be their tech cofounder to start a business (that's a common thing at HBS too when you're technical) and 2) While at Bridgewater, he had used SharePoint to create something that nontechnical employees could use to... View Details
- 01 Apr 1999
- News
An Eye to the East
Europe and the United States, he said, "they have already reached a threshold in customer orientation, so you have to do different things to succeed." That's not the case yet in Asia, he pointed out, as Deshpandé listened intently. HBS... View Details
Keywords: Alejandro Reyes
- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators and startup competitions are... View Details
- 01 Jun 2004
- News
The Sky’s the Limit
from the University of Washington and worked for Boeing, testing the 747 autopilot. His penchant for design led Hamilton to quit Boeing and launch the People Products Company, a consumer products outfit that had success with an invention... View Details
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
LIFELONG IMPACT OF HBS "What stood out for me initially was the first-year section, where I made some of my closest friends and thrived in the give-and-take of class discussions. I loved the case method as a process for testing ideas. It... View Details
- 01 Dec 2017
- News
The Robots Are Coming to Save Your Job
coworkers, Eckert says. Created for small businesses rather than the automotive industry—which makes up 70 percent of the US industrial robot market—Rethink’s bots do the boring, monotonous stuff. Humans get more interesting jobs: the precise cuts, the polishing, the... View Details
Keywords: Dan Morrell
- 01 Mar 2009
- News
Your Taxi Is Waiting
available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic,... View Details
- 12 Jul 2019
- News
The Birth of a Silicon Valley Blockbuster
companies that can afford to buy that—but there aren’t millions. And it’s very difficult to price discriminate on something which is a physical asset that you sell. Because if you’ve got effectively the exact same box that you’re selling to one View Details
- 01 Jun 2018
- News
Up by the Roots
coupled with an established venture capital community and a vast pool of potential customers in the form of major financial firms hungry for fresh tech. “Large financial institutions are technology companies that happen to move money,”... View Details
- 13 Jun 2017
- News
Finding Common Ground
company seem bigger than it actually was. He was almost discovered when a Japanese customer arrived in the United States and insisted they meet and go to dinner. Two years shy of legal drinking age, Crespin spent the evening in mortal... View Details
Keywords: Ralph Ranalli
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 15 Dec 2015
- News
The Year in Ideas 2015
its own members to fund future expansion. What’s in Assistant Professor Uma Karmarkar’s grocery bags? It may depend on if she’s carrying reusuable bags. In a series of experiments, Karmarkar and a fellow researcher found that when View Details