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- 01 Dec 2013
- News
Curing Health Care
back-office burdens from the doctors and support staff to the company. One of the company's software services, for example, translates electronic records from its system to others (no more stuck MRIs), and lets doctors track and manage View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
its own members to fund future expansion. What’s in Assistant Professor Uma Karmarkar’s grocery bags? It may depend on if she’s carrying reusuable bags. In a series of experiments, Karmarkar and a fellow researcher found that when View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near... View Details
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 01 Sep 2003
- News
Books
Technologies for Innovation, Thomke argues that many companies are not yet making the best use of breakthrough technologies for experimentation — including simulation and computer modeling — to generate and test new product possibilities.... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 01 Dec 2006
- News
Inside Intel
demoralizing to have one customer after the next lecture you about your employer’s failures and your competitors’ strengths. Many customers actually relished the opportunity to stick it to the famous Intel.”... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
will expand on it by recruiting organizations interested in participating in rigorous testing of the feasibility, scalability, and effectiveness of different approaches. The research output of the lab will be valuable to organizations... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
Buell sprints from the Skydeck, his gray jacket flapping, to add another student idea to the slowly growing list on the chalkboard. The Managing Health Care Delivery Executive Education class is brainstorming ways to improve the customer... View Details
Keywords: April White
- 01 Jun 2012
- News
Around the World
in January, when nearly the entire class of 905 traveled to one of 12 cities in 10 countries for a weeklong immersion to test their ideas in the local marketplace, make adjustments as needed, and deliver a final proposal to their global... View Details
- 01 Apr 1999
- News
An Eye to the East
Europe and the United States, he said, "they have already reached a threshold in customer orientation, so you have to do different things to succeed." That's not the case yet in Asia, he pointed out, as Deshpandé listened intently. HBS... View Details
Keywords: Alejandro Reyes
- 01 Jun 2015
- News
Case Study: Sneak Peak
locations in the Midwest and Mid-Atlantic, a focus on price-sensitive customers, and a much narrower range of healthy beverages, so this product could stand out more. This might provide a good test of the product’s appeal to a different... View Details
- 01 Dec 2020
- News
Two Truths and a Lie About 5G
major developments: Ericsson opened its first 5G-enabled smart factory in the United States, Apple unveiled its first 5G-enabled phone, and carriers like AT&T and Verizon have been preparing their customers for major transition. So has... View Details
Keywords: Jen McFarland Flint
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
educate people about the Coronavirus and offer advice on testing and treatment. He’s now involved in “supporting the scaling [of] a COVID-19 testing prototype for faster/quicker View Details
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
LIFELONG IMPACT OF HBS "What stood out for me initially was the first-year section, where I made some of my closest friends and thrived in the give-and-take of class discussions. I loved the case method as a process for testing ideas. It... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic,... View Details
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
- 01 Mar 2023
- News
Is AI OK?
favored white males, hunted for clues to candidates’ soft skills over dinner or coffee, and hired people based on résumés that revealed little about job fit. Yet Polli knew that scientists possessed a battery of tests for accurately and... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on... View Details