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Show Results For
- All HBS Web
(1,229)
- People (2)
- News (257)
- Research (730)
- Events (2)
- Multimedia (3)
- Faculty Publications (171)
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- 22 Feb 2022
- News
Ink: Bringing Purpose to Life
purpose into their core operations, generating powerful win-win decisions that benefit everyone, with little compromise—if any—required on any side. A manufacturing company might change wasteful processes, for instance, using less energy... View Details
- 17 Aug 2015
- News
The Play Alchemist
products. As the firm’s chief executive officer, she’s overseen the development of several new products, such as Pulse, a jump rope that can generate and store enough power to charge a cell phone. At the same time she was running... View Details
Keywords: Constantine von Hoffman
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
- 01 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
travel stores to help the airline enhance customer satisfaction—provided insight on Mexico’s travel industry and, equally important, a new perspective on teamwork. “There were no designated leaders in the teams we were assigned to in... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer... View Details
- 01 Jun 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Mar 2015
- News
A Boomtown's Echo
end, we have to move to energy sources for base load electrical power—available whenever a customer needs it—and transportation that do not release new carbon into the atmosphere and yet are still economically acceptable to the public.... View Details
- 01 Sep 2011
- News
Charged Up
out of MIT, A123’s patented rechargeable batteries include a breakthrough Nanophosphate powder that increases conductivity, providing higher power levels and longer battery life. With initial applications for commercial View Details
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of coffee or build a space for... View Details
- 22 Sep 2016
- News
Building a Green Energy Grid
megawatts of wind energy—enough to power more than one million homes—from the wind-rich Oklahoma Panhandle region to customers in Arkansas, Tennessee, and other states in the Mid-South and Southeast.... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
opportunities, impact, and risks of GenAI. Several of these research efforts are highlighted below. Karim Lakhani Karim Lakhani Edward McFowland III Edward McFowland III How Will Generative AI Change Consulting? To test the capabilities of GPT-4—the LLM that View Details
Keywords: April White
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
When considering how to enter the digital learning arena, HBS did what any startup would do. It began in 2012 by identifying a challenge: How to merge the unique elements of the HBS learning experience with the latest technology to create a View Details