Filter Results:
(364)
Show Results For
- All HBS Web
(2,272)
- News (364)
- Research (1,469)
- Events (1)
- Multimedia (6)
- Faculty Publications (642)
Show Results For
- All HBS Web
(2,272)
- News (364)
- Research (1,469)
- Events (1)
- Multimedia (6)
- Faculty Publications (642)
Sort by
- 01 Sep 2010
- News
Head Games
deeper medical research — could change as much as attitudes about smoking? Guesstimates as to the value of the sports business range into the hundreds of billions of dollars — could that juggernaut be affected simply by parents refusing... View Details
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
for our users and, in the process, increase our customer lifetime value (e.g., our successful decision to repurpose our video content into textbooks).” Guram: “I remember that... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
Swartz, MBA 1996] jokes that my hotel requirements have changed significantly since I sold him on stories like this." Where she'd like to visit next: The Galápagos Islands; Machu Picchu. Travel tips: Global Entry, a program that allows for expedited View Details
- 01 Jun 2017
- News
Case Study: Something New
Cherlin Diniz (MBA 2005) Today’s consumers expect more customized and personalized products, services, and experiences. Anomalie’s value proposition to provide a custom product... View Details
Keywords: April White
- 01 Apr 2002
- News
HBS Press Books in Brief
HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and networks do most... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 01 Mar 2005
- News
In the Blood
year, one of our competitors bred over 180 mares to several of his stallions. We have a customer base that comes to us because we limit our books, creating some scarcity value that appeals to the people... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Relations staff with a goal of describing HBS finances and demystifying some of the commonly held beliefs about the School's funding needs. These sessions were instrumental in informing the students and setting expectations for a lifetime... View Details
- 24 Apr 2014
- News
Improving the service experience requires excellence—but not in everything
Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
founder of Avid Technologies. He’s still on our advisory board, and he has also put us in touch with a contact at Lifetime Television. Since then we’ve produced two films for them.” Montage, with offices in New York and Los Angeles,... View Details
- 01 Dec 2009
- News
Alumni Books
CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details
Keywords: April White
- 25 Sep 2009
- News
Are You Being Served?
finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued customer, treated well, or at... View Details
- 04 Sep 2019
- News
Clicks and Mortar
you about coffee growing regions in Africa in order to create an intimacy. Stores were designed as a place for lingering and relaxing. For customers who were looking for an in-and-out buying experience, that was frustrating and frivolous.... View Details
- 06 Dec 2021
- News
Tipping Point
drivers. It is a model customers are familiar with.” And it’s a model she believes could also transform the coffee industry and other commodity supply chains. Courtesy Margaret Nyamumbo “The economics of coffee are some of the most... View Details
- 11 Dec 2017
- News
Growing from Within
and the competitive landscape. This led us to the comprehensive multi-year growth plan we are rolling out today. Our customers have responded very well to new menu offerings we have launched this year including our Signature Crafted... View Details