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- All HBS Web
(1,592)
- People (2)
- News (274)
- Research (1,029)
- Events (3)
- Multimedia (4)
- Faculty Publications (326)
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- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more... View Details
Keywords: Elaine Gottlieb
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
speedily sourcing garments and apparel for customers in the West. Its solid reputation is based on its ability to meet required specifications at a competitive price. Fung believes his company’s levelheaded... View Details
- 01 Mar 2006
- News
Drive-In Nation
and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their “ride” just the way it was. The moral of the story? “It can take generations for a View Details
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 01 Sep 2003
- News
Books
failures as well as successes. A final chapter examines how some companies — even whole industries, like integrated circuits — literally have shifted the locus of experimentation to their customers and created billions of dollars of new... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
based upon cost, customization, or convenience, and they can start winning business at the lower end." Profit is maximized, the authors suggest, in situations where product quality is not yet meeting View Details
- 26 Nov 2019
- News
Fintech, Small Business & the American Dream
customer bases and a low cost of capital. In 2016, the landscape shifted even further when major platform players such as Amazon, PayPal, and Square entered the space. In spite of these disruptions, Mills... View Details
- 01 Dec 2020
- News
New News
South Asian diaspora and the South Asia–curious, that launched in 2017. It’s an open tent for anyone who’s interested in the region and its people, and most of our subscribers are currently from the United States. Michael Aft: The New Paper is a subscription news... View Details
- 01 Jun 2012
- News
Made in the USA
course the lobster industry tried it, but in less than two years, the traps rusted and the welds broke. Our customers came back, because they realized cheaper wasn’t better.” Equipment that automates repetitive tasks—such as a $2.5... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
call centers, with their attendant voice response units, need not be frustrating. When a company manages its call center well, effectively linking a triad of service, information technology, and internal processes, both the customer and... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details
Keywords: Dan Morrell
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 01 Jun 2009
- News
The Maestro and the Market
some 2 million hopeful diners vie to be one of the fifty customers he serves each evening for the six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià’s door, but why? “Creativity comes first;... View Details
- 15 Mar 2024
- News
Hungry for Change
As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself was seeking better options. From... View Details
- 17 Feb 2015
- News
The First Five Years: Justin Pasquariello (MBA 2010)
specifically, the marketing insight that customers care much more about product benefits than they do about product attributes, is very relevant as we talk about what we do and what we are learning. This insight also informs my strategic... View Details
Keywords: Health, Social Assistance
- 01 Oct 1999
- News
Entrepreneur Daniel S. Bricklin: A Class Act
An extraordinary career based on the development of innovative, cutting-edge technology products was launched twenty years ago from the front row of an Aldrich Hall classroom. Crunching numbers for case studies late into the night was... View Details
Keywords: Peter K. Jacobs
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent creativity... View Details
- 01 Apr 1998
- News
The Cole Room: A Wealth of Resources for Job-Seekers
wide range of resources on hand. In addition, Cole Room librarians will perform customized job research for alumni for a fee. These searches can range from screening for lists of companies based on industry... View Details
- 01 Apr 1997
- News
Manager's Notebook
In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands... View Details
Keywords: Judith Ross