Custom - Publications - Faculty & Research

about how the current business scene is heavily skewed toward the shareholder. "Certainly the shareholder is important," he notes. "However, the shareholder role has gotten out of balance with the other important players - customers and... View Details

Keywords: Eileen K. McCluskey

27 Mar 2025
News

How One Company Used AI to Broaden Its Customer Base

26 Jul 2022
News

Can Bombas Reach New Customers while Maintaining Its Social Mission?

15 Oct 2015
News

Publications

Publications

Show Results For

Show Results For

Are you looking for?

Blockchain Is Changing How Companies Can Engage with Customers

Washington banks try to lure customers with stylish branches

To Motivate Employees, Show Them How They’re Helping Customers

The Twofold Effect of Customer Retention in Freemium Settings

Anomalie Cuts the Markups Out of Custom Wedding Dresses

To Increase Sales, Get Customers to Commit a Little at a Time

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

Know the Job Your Product Was Hired for (with Help from Customer Selfies)

What Is the Optimal Pattern of a Customer Journey?

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

Great Service Does Not Always Lead to Customer Loyalty

8 Best Practices for Creating a Compelling Customer Experience

Indie bookstores’ surprising revival based on giving customers ‘an experience’

Are You Tracking the Customer Service Metrics That Really Count?

What Customers Need to Hear from You During the COVID Crisis

How to Charge a Fee (Without Starting a Customer Rebellion)

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

How One Company Used AI to Broaden Its Customer Base

Can Bombas Reach New Customers while Maintaining Its Social Mission?

CEOs beware: Your astronomical salaries may soon cost you customers

Are you looking for?